As the number of states legalizing medical and recreational cannabis grows, it also translates to a tougher competition for dispensaries selling MMJ prescribed by medical marijuana doctors, for example.
So if you have a cannabis business and want to stimulate your cannabis business growth, should you use traditional marketing?
As the competition tightens and digital marketing seems to be the first choice in terms of advertising and marketing, traditional marketing still proves valuable for a local cannabis business that wants to reach out to their target market and expand their brand.
For a start, check out the following for ways to market your business in traditional channels.

Industry-Specific Magazines and Newspapers

Stimulate the growth of your cannabis business by utilizing traditional marketing and advertising techniques, such as industry-specific magazines and periodicals.
While it might not be easy to track results using these mediums, they help you become creative and find an opportunity that will suit your brand.
Cannabis-related publishing, including periodicals, newspapers and magazines are targeted channels because their readers are interested in cannabis – including users, experts, and researchers and so on. In short, they cater to the audiences that your business has to reach in the first place.
These mediums are available for picking at waiting rooms and dispensaries. You can consider traditional and affordable newsprints or glossy and longer shelf life magazines.
If you’re looking for a higher pass-thru rate, however, opt for magazine advertising, although much more expensive than newspaper ad cost.
Either way, they’re valuable for your cannabis business because they’re able to reach out to your target customers.
For the best results, work harder to stand out because there is already tough cannabis advertising competition in these mediums. Publish great content with a catchy headline, photos and useful information that will be both attractive and valuable for readers.
Alternatively, you can also consider advertising in non-mainstream and alternative printed publications that tend to have less strict advertising guidelines than mainstream ones do. They can also help build your audience by expanding your reach. If you’re choosing this route, make sure that they’re published and operating within your local area. Ask and compare advertising costs and opportunities.

Unique packaging design

Part of branding is a good packaging design that helps your local business to stand out if you do it right. You can consider seeking packaging solutions to achieve this goal.
As you may already know, it’s insufficient to have a sign hung in your store’s window, for instance. The others have already done that. Why should you be generic in your approach? Instead, show what you have and what makes you special.
One way to do it is with a good packaging design that shows your unique points and reveals your brand’s own identity. With a tailored packaging, you can become more competitive because you can quickly relay your message to potential customers.
For example, the packaging solution company can come up with a logo with choice colors and design, which can immediately reveal your mission and style.
So from the concept to the top shelf, they will put much thought into the design of your cannabis product packaging. A few great things they do are,
Complete it with all necessary details – including specific and regulated details. Some of these are the brand’s name, net weight, product type, batch information (number, CBD/THC content) and warning symbols.
NOTE: Each state may have slightly different requirements with which you should comply.
You can also consider functionality and simplicity. For example, you might want to use cartridges with an additional flap on its front to display the details of your brand and the strain you’re selling without ruining the box’s design.
In addition, you must reflect your brand – with a customized design that has a color scheme and typography across all the packaging of your products – boxes, containers, etc – to give off the same vibe that you’re marketing in every aspect. As you can sense, it is all about consistency. That’s what a packaging can reflect for you.
Summing up, you should develop a recognizable and strong brand. So as a part of traditional cannabis marketing, you should come up with a packaging that appeals to your audience and lingers in their minds. In the process, you can build your brand and position it as a competitive and standout business in the highly competitive cannabis industry.

Radio spot

Then, don’t miss a radio spot in cannabis advertising and marketing. Saying this include traditional radio and popular internet shows and podcasts. Think of a compelling radio content that lets you reach your audience that you might not be able to access elsewhere otherwise.
However, it’s also uneasy to measure advertising success using these channels. But even so, throwing radio spot advertising into the mix of your marketing techniques still proves valuable when it comes to expanding your reach and marketing your cannabis products and services.
The only problem is that mainstream radio, just like magazines and newspapers, has strict advertising guidelines due to federal and state restrictions. For this reason, you might want to consider internet radio shows and podcasts as well.
Use these traditional marketing techniques for your cannabis business, stimulate its growth, develop a good brand and attract more customers into your store’s door or online shop today!