I ran into my friend in Hamburg and visited his office
What a coincidence, I ran into my friend while walking down the street. What a surprise and as we haven't seen each other for 2 years I invited him for a coffee. After that he asked me if I wanted to visit his office which was nearby, so we went to the Parship HQ.
If you never heard of Parship, it is Germany's biggest Online Dating agency based in Hamburg. They acquired Elite Partners a while ago and the Major Stakeholder is the German Television Company Pro7Sat1. It is said that Parship is spending over 100.000.000 Euros for TV advertisements per year, so this is a big business.
Christmas Market next the Parship HQ
The Maerchen Forest Display was cute
Parship is in the 3rd-6th floor
Parship Kitchen
Parship Entrance
Super interesting company which is totally data driven
It is interesting that the algorithm they have developed with an university is so good that people are willing to pay 30-60 Euro each month for a online subscription. While I won't go and buy one, I can see the benefits for people finding their right match online without the hassle of going on dates first. So you first find someone than you go on a date and the chances are that you like each other are high, because of the behavioristic and psychoanalytical matching.
Did you ever use or would you use a online dating agency???
I am blogging about the following topics :
- I travel the world (Travel and Restaurant Blog)
- Exposed (Uncovering Stories you need to know)
- Lifehacks (How to save money,etc)
- SPOTTED (Limited Edition Food, Drinks, Gadgets)
- Steemperlen (German Version)
- SQUEEZE (Interview Series)
- COOKED (10 Episodes Cooking Series)
- Working anytime, anywhere (New series for freelancers)
- Frequent Traveller (New series about Travel Hacks and FFPs)
- HEAVEN (NEW Luxury Travel Magazine)
- FARM (1, 2, 3, 4, 5, 6)
- German Sausages (1, 2, 3, 4, 5)
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