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PS4 is one of the most famous game console built by Sony, and has been one of the world's largest digital, technology and entertainment hubs over the past two decades. The widespread support of the PS4 game consoles has led to the creation of a specialized store to provide a range of console services around the world. In this article, we looked at one of Sony's best-selling Sony Play Store products, which was launched in Seoul, South Korea.
In general, the customers of this model make their own items online. But Shrou can not conceal the excitement of being in a computer game store. Even an elderly man enjoys the video game store. Therefore, the design of the commercial store of this model requires creativity, boldness and unique design. The PlayStation Store Design in Seoul has all the accessories needed to attract and retain young and teenage customers.
PS4's interior design is a complete digital experience. To test the VR specs designed specifically for PlayStation games, test new consoles and joystick designs in different parts of the store.
The design and operation of the store are described in three parts:
1. Outdoor sales performance
2. Exhibition performance in stimulating feelings
3. Maximize the store brand in the visual dimension
Sony's Play Store's Space Concept says one thing with an emphasis: Connection. The meaning of "connection" here refers to the customer relationship and the brand name of the store. This concept is visible in the visual design of the store, where the circulation and performance of each section of the store is harmonious. For example, the console service and equipment space with the game sales department and the virtual reality presentation room (VR) are separated by lighting and transparent partitions. The reason for choosing the white color is that the store's products look floating in space, and the white color in Trikby creates a fancy blue blue neon light.
The wall around the store is not blocked and uses semi-transparent glass to display the function inside the store. Designers wanted to see the VR technology test and testing section from every side so that the simulation movements outside the store could be seen by the public. The design of the store was designed with such an obsessive atmosphere to communicate with and experience the customers of the Sony PlayStation brand. Visitors do not come to buy only a console, but they want to have a feeling that it's impossible to experience in the online store.