Was a region with the world cultural heritage site of the UNESCO-protected

GUM Mall is located in the administrative center of the Kremlin, adjacent to the 3 sites world heritage protected by UNESCO. Russia accounted for 3 place into UNESCO's list of cultural sites namely the Government building of the Kremlin, Red Square or the red square that became an icon of the city of Moscow, and Saint Basil's Cathedral Church.

GUM stands a row of Saint Basil's Cathedral Church, in accordance with the instructions of Queen Catherine II who want a luxurious shopping center overlooking Red Square.