Aesthetics can certainly be subjective, but what we know for certain is that the internet is flush with social media sites.

If you look at the picture above, in one short sentence, Google told their audience exactly why they're important. They didn't have endless lists of blogs scrolling down the page. Any website can do that. Heck, you can build a Wordpress site in a few hours that does that. They knew that people are being bombarded with information everywhere online, and that less is better.

Steemit has a highly differentiated product from not only other social media platforms, but from other cryptocurrencies. That's the Steemit advantage, and they must make that message clearer, and keep clutter to a minimum.

People are bouncing because the main advantage(s) of the site are not spelled out. We already know what the advantages are. The 1st question people will ask if they land on the site is, "why should I join?"

Make the main advantage to joining Steem simple and compelling, and sell it. My observation, is that it's primarily a marketing issue.

(Let's not get into noobs trying to understand Steem currency)

Hive account@steemike