Use AI by leveraging semantics on your social networks or website. By now, everything is subject to AI scraping and people use research differently. Search engines respond directly through the implementation of AI. It is essential to describe images through the 'Alt' tag because AI tag images in a semplistic way. At the same time, it is essential to describe your content in a discursive way, imagining that it is the answer to what a user is looking for with the search engines. In this way, keywords are no longer important, they are now a thing of the past. The content itself is the key for AI to present it as a response to the need of those looking for information about your business you want to promote.