In the modern business environment, businesses are embracing technology as an addition to their marketing mix. One of the latest technologies includes the use of blockchain technology, Augmented reality and Virtual reality.
Marketers are experimenting with technology, this is evident by the rise of applications that use Augmented reality, Virtual reality and blockchain technology, this applications have found their way into our, and they have been able to improve the overall value chain from business to consumers.
One of the applications using blockchain technology, Augmented reality and virtual reality is TRIFFIC, The project uses location services, Augmented reality and digital assets to drive consumers engagement with businesses near them.
TRIFFIC Project.
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TRIFFIC is an innovative project that started in 2016, and they were able to raise $100,000 in 7 days with little marketing, Investors loved the idea of using modern technology similar to Pokemon Go to drive its users to visit locations where in return the users are rewarded with GPS Tokens (TRIFFIC Native tokens).
How TRIFFIC APP Works.
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Businesses can take advantage of TRIFFIC valuable GPS Tokens and Its user-base towards driving consumers towards their storefront as a point of interest without making a changing to their lifestyle, Once in the location of interest represented by an Augmented reality beacon, Users are requested to complete an action or task to earn GPS Tokens.
TRIFFIC Users in return earn GPS Tokens which instantly transfer to their TRIFFIC APP, and they can move to a digital exchange of their choice and be able to liquidate them to a currency of their choice.
TRIFFIC is targeting a $500 Billion market that is ready to embrace blockchain technology, Augmented reality and virtual reality to enhance their marketing value chain.
Businesses without the necessary resources to create their value chain can make use of TRIFFIC App to market and advertise their businesses, and they can set up Augmented beacons outside of their premises to drive potential consumers.
TRIFFIC Tokenised economy (GPS TOKENS)
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Its Digitised tokens called GPS Tokens power TRIFFIC APP, TRIFFIC App users earn GPS Tokens through proof of effort which validates users engagement, the amount of tokens a user receives is dependent on geolocation and traffic congestion.
GPS Tokens value will be derived by the fact that businesses will need to purchase GPS Tokens to create their GPS Beacons in their point of interests, Investors will also buy GPS Tokens as an investment. GPS tokens can be liquidated in a digital exchange of your choice.
TRIFFIC APP use of Blockchain Technology.
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TRIFFIC APP Uses modern technology such as blockchain technology towards providing an automated operations environment in a decentralized environment, this features include the use of smart contracts and distributed ledgers technology.
The use of blockchain technology is combined with the use of location-based elements that provide a physical presence of digital assets in the physical world. The digital assets are assessed as Augmented reality beacons that businesses place in the physical world to attract potential customers.
TRIFFIC APP uses blockchain technology to provide smart assets that users can earn for their engagement without changing their lifestyle, the use of intelligent contracts is to enforce a contracts after the user can locate the beacons placed by businesses, the transaction is then stored on distributed ledger technology which maintains the ownership and records the transactions in immutable records. thanks to the use of blockchain smart contracts and distributed ledger the process is automated
TRIFFIC APP use of AR in marketing
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The TRIFFIC APP uses Augmented reality to enable businesses market their products to potential customers near their storefronts, Using Augmented reality available in the TRIFFIC APP businesses set up AR Beacons to their points of interests to drive an action which is completed measurable and doesn't require much effort.
Because of the use of Geolocations businesses will be able to attract potential consumers to their companies who are near their point of interest, TRIFFIC APP users don't have to change their lifestyles and are rewarded using GPS Tokens for their efforts. The use of AR in marketing allows businesses to market their products in a more natural way, where users can use their smart-phones to locate AR Beacons.
The TRIFFIC APP will allow businesses to use modern technology such as blockchain technology and location-based augmented reality to create awareness of their products, users of the platform are rewarded using GPS Tokens after engaging with brands, businesses.
Closing Thoughts
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Businesses will be able to use the TRIFFIC APP to link their activities with Augmented reality by setting up AR Beacons, with their locations and value recorded on the blockchain. The beacon will be able to display information depending on the preferences of the creator.
I do believe the primary beneficiaries of the TRIFFIC App is small and medium businesses who are the backbone of our economy, small and medium enterprises are focused on creating products awareness and are financial constraint since most of their resources directed towards growth.
To continue with the development of the TRIFFIC APP, this fantastic team is planning an ICO Scheduled to start in December 3rd where investors will be able to earn GPS Tokens for their crowd-funding contributions. GPS Tokens will be used to power the tokenized economy of TRIFFIC APP and users will be able to liquidate GPS Tokens at an exchange of their choice.
For more information about TRIFFIC, Please check out the projects website, whitepaper, Social medial pages in the reference section below.
References
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| CONTENT | LINK |
|---|---|
| Website | https://triffic.world/en/ |
| Whitepaper | https://triffic.world/documents/triffic_wp_en.pdf |
| Telegram | https://t.me/triffic/ |
| https://twitter.com/trifficworld/ | |
| https://facebook.com/trifficworld/ | |
| https://reddit.com/r/triffic/ | |
| ANN | https://bitcointalk.org/index.php?topic=5048763.0 |
| Github | https://github.com/CoinerzGroup/ |
| Blog | https://medium.com/@trifficworld |
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★ Author: jamesndungu1
★ BitcoinTalk Profile: https://bitcointalk.org/index.php?action=profile;u=1856049
★ All Images credited to TRIFFIC OFFICIAL WEBSITE
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