This is what linguist and persuasion expert George Lakoff’s says about President Trump’s Twitter strategy.
Trump knows he can feed the media's addiction to "breaking news" by sending out a provocative tweet first thing in the morning. He uses the following strategic communication tactics:
- preemptive framing
- diversion
- deflection
- trial-ballooning
President Trump's Twitter followers have grown from 5 million to 31 million. His strategy of harnessing the power of attention works. He who get's the most attention wins. Meanwhile the media is freaking out.
But they don't see how they are being manipulated.
Source: Real Clear Politics.
https://www.realclearpolitics.com/articles/2017/06/07/the_media_have_been_played_by_trumps_tweets.html