Would you like to learn how to dig for gold inYouTube analytics because learning how to look through the search keywords is one of the most effective ways to figure out what videos to make and how to grow a YouTube channel faster?
When we as YouTubers know how to give the viewers what they want, this tends to result in more viewers, happier viewers, and eventually enough income to do YouTube full time!
Digging for Gold in YouTube Analytics with Joe Parys!
I'm grateful to be here with you today with Joe Parys who has hired me to look through his YouTube analytics based on my experience earning 18,171,011 views on my YouTube videos as seen at youtube.com/jerrybanfield/about.
@joeparys has 22,000 subscribers, he is an online instructor and entrepreneur, and a world traveler. Joe Parys is very much living the 4-hour workweek lifestyle. He can go wherever he wants. He can do whatever he wants. He has a business that's self-sustaining online and the beauty is I've watched him make that from right when he was trying to get started and hoping that he could make a few dollars working online.
That's what Joe Parys hopes to communicate through his YouTube channel and what he wants to do now is to see what opportunities he has to essentially optimize his approach on YouTube.
If you would like to do this same kind of thing with me, I have a partner program where Joe Parys is the top partner on the leader board today, and you can join the partner program on Patreon or on my website.
Specifically, to collaborate on this video Joe Parys is at the "Contact" level where I took about an hour filming the video this post is based on for him and then I spent about $100 to get the transcription created and edited into this blog post on Steem which I am now finishing up with my own edits!
If you are looking for ways to monetize your YouTube channel I think that offering rewards on Patreon like I offer on mine is a very good way to do it, and I'm grateful to have this to share here with you today.
Now, let's take a look inside Joe Parys' YouTube channel for the first time. I've selected "Public videos" because this will allow me to essentially view the videos that he wants to get views on and not videos that are unlisted for special promotions.
Now, one thing I can do to just take a quick look is to see which of Joe Parys' videos are the most viewed videos.
What this helps to do is see which videos are people already watching the most.
Now, one thing before we even go into the analytics too much a lot of us get stuck on views, views, views, views, views, but what we really want is the helpfulness of that view. What difference does the view make in someone's life?
I've got videos that millions of people have watched that have made very little difference in the viewer’s life. At the same time there's all kinds of videos on YouTube. I have some videos that have a relatively small amount of views that have made a gigantic difference in the viewer’s lives.
As with me, I've listened to and watched videos and books that have made a huge difference in my life and there's not some huge view count on a lot of the videos. The idea is to make videos that genuinely provide a lot of help, a lot of usefulness, a lot of inspiration and those videos will tend to get more views.
Just trying to get the most views by itself is not a worthwhile cause and I would know because I've done a lot of them, and with that preface we go into the data.
Joe Parys' top video here is a complete free web development course, 13 hours long with half a million views. Now, this is an outstanding engagement rate he's got here, almost ten thousand likes on half a million views. That tends to show a good genuine viewer interest.
Then you can see that most of the videos Joe Parys has that are most viewed tend to be videos that are tutorials here showing how to do technical skills.
Now, one of the challenges Joe Parys faces is the same one I've faced on my YouTube channel. He's partnered with other instructors who don't have any YouTube presence and Joe Parys has then been able to get the videos on his channel. One of the big challenges is with doing that, with partnering with others, lots of times you get viewers that are interested more in what the other instructor or the other collaborator has to say.
I think it's ideal to make a YouTube channel where people have interest in exactly what you have to say. A YouTube channel for me now where I make videos with me and sometimes I collaborate with other people, but most of the videos are me, because if you're coming to my channel to watch someone else you might as well go to their channel.
Now, @joeparys has a lot of views down here with thousands on these videos where he is the only one presenting in them, which is good because he can consistently do more videos where he is presenting, whereas every time you collaborate with someone else you do have to depend on them to make a video for you.
In summary, Joe Parys has a diverse audience on his YouTube channel. The largest in terms of views are for these technical tutorials.
If you want to just get views on YouTube, technical tutorials especially newer ones are one of the best ways to do it. The problem with technical tutorials like this is that they always go out of date and if you don't have the technical knowledge yourself you have to partner with someone. The viewers, if wanting to watch on that same subject repeatedly, may prefer to just go directly to another source for that or directly to the collaborator.
What you really want on YouTube is viewers that stick with you. Viewers that are there for you specifically and come back for you over and over again, even if you have less of them they're there for you.
Video tutorials do work good to get lots of views. They do work good to make course sales, but for the long-term approach, it's ideal to share and teach the things you know yourself, and I know because my channel looks a lot like this, almost all of my top videos are videos I collaborated with other people on.
Let's go into the analytics now that we've given an introduction and overview.
When you go to the Creator Studio and click on "Overview," this is the overview on Joe Parys' channel. Now, these are outstanding numbers. @joeparys has a top 1% or so YouTube channel strictly in terms of views, and I would imagine in terms of ad revenue, and in terms of minutes watched.
Most YouTube channels have almost no minutes watched, very few videos and very few subscribers. Statistically, the most difficult thing to do is just to get those first few thousand subscribers. Joe Parys has already done that and therefore, simply continuing doing what he's doing is likely to lead to growth.
Now, the question we ask is, what can Joe Parys specifically do that will provide the most growth that he wants?
In creating videos, what videos can Joe Parys make that he has the unique ability to deliver that will give him the growth that is most beneficial for everyone involved?
If Joe Parys keeps making tutorial videos with other instructors that can work to make sales, but one of the challenges is that his true passion is to help share his lifestyle, to help inspire and motivate those of us who will work at home, or want to work at home and take that leap of faith into actually doing it. Technical skills can help with that, but what Joe Parys really wants to do is share that inspiration, that motivation. That's his bottom line.
Especially, looking through, where can we find opportunities to do that?
Now, one good thing you can see, even though the views have been relatively stable, the watch time at least these last few days is up significantly.
If you think YouTube is a good way to make money just off of ad revenue, it's not. You can see Joe Parys has 54,000 views and $116 in ad revenue.
This is a very small amount of revenue compared to what his videos do in terms of making course sales. If you want to make the most money on YouTube, having tutorial videos on technical subjects that sell video courses is one of the best way to do it, but if you want to grow your channel and build an audience that loves you and that wants more of what you have to create, this can conflict some with the desire to make money.
When we're looking at this analytics so far all of this looks good. What I really like is Joe Parys has thousands of shares on videos. One of the best metrics for whether videos are good and worth watching is, will people share them?
Shares are essentially the ideal form of marketing. When someone watches a video and shares it, that video can potentially go out to sometimes just a handful, but often hundreds if not thousands of friends, family members and connections on social media every time it's shared.
Every time a video is shared it could be on a blog somewhere that could be read for years. Shares are one of the ideal things to build views. I really like Joe Parys' shares number here and the subscribers is not something to obsess about too much. The subscriber growth is good, but the subscribers goes up and down.
One thing I'll show you here right away in "Traffic sources," one of the top traffic sources usually is "Browse features" combined with "YouTube search" and "Suggested video," and a lot of these don't actually rely on subscribers.
Now, being a subscriber can help to see these things more, but if you look at Joe Parys' "Subscribed," you'll notice that out of all his views the actual subscribers are a minority.
The amount of views and minutes watched from actual subscribers is very low, whereas if you go to "Not subscribed," and this is normal, most of the views on most YouTube channels are from non-subscribers.
Therefore, it's good to get subscribers, but you don't need subscribers to get more views. If you look at "Subscribed" and "Not subscribed," you can see the entire picture. I don't obsess too much over an amount of new subscribers.
The subscribers’ number is nice to see, but when you look at these traffic sources, especially "YouTube search" and "Browse features," both of these are not dependent completely on subscriptions.
That helps when you know that you don't have to obsess over getting a subscription all the time. It's nice to get subscriptions, it's good to ask for subscriptions, but it's not necessary to obsess over it.
When we're digging for gold in YouTube analytics one of the best places to look is to go over here to "Traffic sources," which is down the menu in the "Creator Studio."
This is one of the ideal places to dig for gold, and then usually what we do is go over here to "YouTube search."
YouTube search is the basic way you will get found and the place you can expect when you're getting started and trying to grow a channel. YouTube search is often the only realistic chance you have at getting found consistently and building a channel.
You can also get in Suggested videos and Browse features. However, top channels tend to dominate Suggested videos and Browse features.
YouTube search is the best chance for most channels that are growing. Even at my channel, with hundreds of thousands of subscribers, I occasionally tick up and get huge Browse features and Suggested video views, but most of my views still come from YouTube search.
Suggested videos and Browse features are often limited to the very top videos and channels on YouTube. Therefore, for most of us, we can aim to do a great job in YouTube search and the more we do a great job in YouTube search, the more we can expect to have a chance to get in the Suggested videos and Browse features. Every time someone watched the video after searching for it, it's easier to show that user another video in Suggested videos or Browse features.
Therefore, I aim my business heavily on YouTube search. That's why we're looking in YouTube search for gold.
Now, from here it's just looking through the keywords. One of the challenges is if you partner and do videos like this as I've done a lot of and Joe Parys has done a lot of, there's a lot of keywords in here that come up for things that he has to essentially partner with someone on again.
However, here's a little gem, I would say, that might be a little unexpected for @joeparys, that he's actually getting hundreds of views on "Steemit."
This is the one out of these keywords here that Joe Parys has actually done the videos for. Joe Parys could easily make more videos about Steemit and his number 4 search keyword here is "Steemit."
I would say this is the first piece of gold here. Joe Parys has a video that's doing well ranking on the "Steemit" keyword and this has one of the longer average watch times as well.
Now, we can go look for this video. We could search directly for "Steemit" and see where people are actually finding this.
There is one of my videos on here for Steemit, then you got Michael Suppo’s video, and then Joe Parys has a video right here on the first page of search results: "5 Tips to Become Successful on Steemit and Earn Thousands of Dollars."
Joe Parys actually made this video himself and this is something that he could repeat again. This is a piece of gold right here, that out of all of his videos the Steemit one is ranking well.
Now, to get more details on this specific video we can go over to "Watch time" and we can look down and find the Steemit video.
As you'll notice, the Steemit video in terms of minutes watched is also one of his top five videos.
We go in to look at the Steemit video and we can see this is getting mostly views from the US, but also India and the UK.
We can then go into "Traffic sources" for this specific video and we can see that even though this is getting found in YouTube search, this is one of Joe's top videos on Suggested videos.
When people are browsing around looking at Steemit they are finding Joe Parys' video. This is an absolute golden nugget here because this is a newer video Joe Parys has made also.
Most of these other videos Joe Parys has made, and this is common on YouTube, it often takes months, sometimes even years to rank a video really well. You'll notice that with the exception of this "Kotlin" video, these other videos are from 2016 or nearly a year ago at the beginning of 2017.
Out of all Joe Parys' videos then, in his top 10, the Steemit one, and then this "How to Create a Hyper-lapse Video," the Steemit one is one of his newest videos that is ranking well, that's getting lots of views, that he's actually presenting in, and that's doing well in YouTube search.
Most of these other ones have been up for a long time and are longer tutorials. Therefore, we've looked through the analytics, we have found a golden nugget here and what we can do to expand on this is look at all the search terms just related to this one specific video.
We can see the main search term people are finding is Steemit.
We can see people are also searching for more specific terms here and any of these could be good potential new videos: "Steemit How to make money," then "Steamit" spelled with an "a" instead of an "e," also "Steemit tips" and you can see "blog on Steemit," which got one view average of 13 minutes, and "Get more followers on Steemit."
@joeparys' video is showing up for these specific terms and all of these are essentially new video ideas.
The one downside of trying to use one of these for an immediate title is you essentially then risk competing with yourself. I've done this a bunch of times in terms of, I've seen videos that were making great search results like this, and then I made another video on it and I competed with myself. I knocked my own video out of the search ranking.
YouTube likes to show different types of videos from different creators on here and what I've done a lot of times, I made so many videos on one subject that I end up competing with myself.
I've made lots of Steemit videos, but you only have four of my videos in the "Steemit" search results even though I've made a ton of them.
YouTube tries to help have different creators come up. Therefore, you don't necessarily just want to pound out another video based on search results, sometimes it's better to make a video with more of a unique idea.
What we can see on these keywords, these are ideas on what videos might be good to make. Then, if you go over to "Suggested videos," you can see some of the videos people are watching before finding Joe Parys.
These can be some really good ideas when combined with the keywords as to what new videos to make.
What's happening is that people are watching videos from other creators about Steemit, and then they're seeing @joeparys' video in suggested videos and coming over to his channel right here.
Often you can see older videos are getting watched first, and then Joe Parys is being found partially because he has a newer video and also because he's got a very nice title for this: "Five Tips to Become Successful on Steemit."
That's a very nice title that works well in Suggested videos.
These older videos then, are just funneling over traffic to Joe Parys. Any of these videos can then be good motivation and guidance as to what new video to make.
I would suggest, based on this data, that Joe Parys continues to make videos on Steemit, not every day or every week even, but to realize that Steemit is one of his top video categories currently.
What we see here often as things grow, if you make videos while things are just getting started and people are excited about them, you can often then be in position to have the very best videos when things start going mainstream.
I did one of the first tutorials on bittrex.com and you can see that my Bittrex tutorial is up at first. I did this months ago before Bittrex was taking off and had become one of the top Exchanges.
If you get these videos and look through these analytics and discover things right when they're starting to take off a little bit, you can often then intentionally make more videos about them and have then the best on that category.
I think by now we've taken a good look at the Suggested videos and the YouTube search for this video. We've found one gem on Joe Parys' channel here.
You can also see that this one video has earned him $7 in ad revenue, which is about seven percent of his total ad revenue for his channel.
We've found it very quickly in the "Traffic sources" using YouTube search. We've found one golden nugget here for "Steemit," which is a great opportunity to make more videos.
Let's see if we can find another one.
Most of these terms are all on the web design for the one video.
Let's go to Joe Parys' top video over here.
His top video is a complete free web development course.
Now, this is his top video today and if you look at "Traffic sources," you can see this one video is bringing in the majority of traffic for Joe Parys' entire channel off of YouTube search, Suggested videos and Browse features.
It might be tempting to just say, "Joe, why don't you just make another one of these?"
I'm actually suggesting to give up doing that because if you just continue to make videos like this you're essentially building an audience that doesn't have a passionate ongoing relationship with you specifically.
You're building videos and viewers up where the audience is willing to go anywhere for that subject. As long as @joeparys has the best free web development course tutorial up then people will go watch on his channel.
But anytime, as you can see, as it gets older this video was doing very well in Browse features.
If we switch the days and look over the last 90 days or we can look over the last 365 days to get a better picture, you can see what happened with this video, it had a huge spike in Browse features. At one point it got this massive spike in Browse features, and then that massive spike brought in a whole bunch of new viewers.
But what you'll also notice, if we go to "Overview," this video has got 1,200 subscribers by itself.
The problem with that is these are subscribers who want more videos just like this. As long as @joeparys is collaborating with other people to make videos like this that's good, but if he just wants to make his own videos, this can actually be a big distraction.
This video has been Joe Parys' top video on his channel, but then what's happening is as the video gets older, the video is now more than a year old, you can see the subscribers have dropped a lot in the last 90 days.
This video is mostly getting watch in India, which the ad revenue compared to like the Steemit video where the top audience in that was the US, the ad revenue is significantly lower and these are almost all viewers who want just technical information.
It's tempting to just try to remake that top video, but the problem is that you don't get any guarantee of repeating the same results with a new video. I made several hacking videos that ranked extremely well, that were the top for a while and I kept making more and more, but the problem is the new ones didn't do as good. Sometimes you just hit a peak at the right time, and then the opportunity has passed.
I would say that this is a good thing to just say, "Look, that video did really good. I'm happy it did so good, and it's time to focus just on things that I can do and that I can contribute."
I'm looking over 90 days now and you can see even though this video of @joeparys is not even 90 days old, it is still in the top.
All of the rest of these are technical tutorials, which is good, but it's better if Joe Parys can do technical tutorials he actually knows how to do, like Steemit.
Joe can actually do tutorials for things on Steemit, whereas for most of the rest of these he has to work with someone else, which it can be a great way to make money in advance, but you want to set things up long term for essentially, the audience coming specifically to you.
Let's see if we can find another one in here that's the same as the Steemit, that Joe Parys can make another video like that. I'm scrolling down and here is a "How to Create a Hyper-lapse with your iPhone."
Now, let's go look at this video really quick.
This is another really good one and @joeparys likes doing this too. This is a video he made showing how to do a hyper-lapse video. He filmed this all on his own and this is one of his top videos also. This is another good spot to make more videos.
If you look at "How to Create a Hyper-lapse using your iPhone", this is one of Joe Parys' top videos here.
If you go to "Traffic sources," you can see where this is getting views from.
This is actually getting views in Browse features, which is awesome because those are from previous viewers. It is also getting views from Suggested videos.
Then, you can look on YouTube search here and see how people are actually finding it: "iPhone hyper-lapse" or "iPhone hyper-lapse tutorial," and there are more of these here.
Doing some more of these hyper-lapse videos or similar tutorials, not necessarily exactly this subject, but these video production tutorials, Joe does an awesome job on his channel of doing these fun blog style videos where they're interactive, they're engaging, they're edited well and it looks like @joeparys has an outstanding opportunity to do some more of those based on the data.
This hyper-lapse video is one of his top videos, and the nice thing about this is that it is an evergreen subject. Things like web development, ethical hacking, most of these other tutorials Joe has that he's made outstanding courses on, he's collaborated with, he's making very good money on, keep going out-of-date all the time, which means you have to keep doing them over and over again.
Even things like how to be successful on Steemit can continue to go out of date. You want as many evergreen videos as possible like video production and some of the inspirational videos. These are things that are good indefinitely.
Now as iPhone gets updated, this may go out of date too, but it points in the direction of things that can be evergreen that can last for five or ten years. With how long it takes to rank on YouTube, it can be ideal to make things that last indefinitely.
This is another good video opportunity for Joe Parys to make here.
Here is another video that Joe Parys made: "How to Transform your Confidence."
This has 187 views, but the average view is 7 minutes long. Let's take a look at the "Traffic sources" on this one.
This is an hour and 20-minute video and this is mostly being found in YouTube search, which is great. Here we go: "Self-love seminar."
Here is a diamond for @joeparys: "Self-love seminar."
That is beautiful.
Let's take a look at a YouTube search and see if anyone's done that.
Man, I might make a self-love seminar!
You see Joe Parys is one of the top on this subject already with this video.
He's got one view, someone watched for an hour and 19 minutes, which is the whole video. I would say this is a very good subject for Joe Parys to make some more videos on and the trick is to get on some different keywords.
What's really nice about this is that Joe Parys has an evergreen video here. People can essentially search for transforming confidence and self-esteem for years, and this video should be as relevant in years as it is today.
Unlike tutorials which are one of the best things to get views on, these evergreen videos are the ideal formula. Ideally, you would have just a lot of evergreen videos that pick up viewers and subscribers for years after they've been released.
I would say looking at these keywords here, these are golden opportunities: "Self-love seminar" or "Self-esteem improvement" or "Confidence tutorial" or "Self-help seminars."
All of these keywords are potentially videos @joeparys could do, new courses that he could do that would be evergreen, that could just make him sales indefinitely, and that he would love to do something like this too.
I think this is a diamond we found on his channel, self-love seminar and these confidence self-esteem tutorials. These are one of the top videos in terms of the views on his channel.
Now, what's cool is if you look at "External" you can actually see these are even getting found in Google search. That means someone's googling it and coming over to YouTube, which is absolutely ideal.
Now, on Suggested videos, there's not a lot of views right now but some of these are the kind of videos that have the chance to go viral years after they've been released.
I would say, Joe, definitely do more videos just like this. It's a very good opportunity here to build on that.
We've got three key things.
Steemit, very good topic to make more videos on.
More filming tutorials, how to make videos. For example, this hyper-lapse one and there's another one right here. Joe Paris showing how to do a Letterbox Widescreen Cinemascope effect, another good topic to do here.
Let's take a look at this one, a new video he just did on teaching. Let's take a look at "Traffic sources" for this.
Now, this one doesn't have a lot of data yet, but the good piece of data it has is that it's coming in from views on his channel. These are people that are finding his channel through watching another video or just hearing about Joe Parys.
That's good that he's getting watched on Channel pages and this made it in Browse features.
Let's take a look at YouTube search here, and then we can see if some of these specific search terms can be a good opportunity. "Udemy mastery," you notice that someone else is searching for someone else's specific video and they found @joeparys' video.
I would imagine that’s someone else's video could be Joe Parys' video.
"Why sell in Udemy" could be a good topic for another video. This is a very specific term right here.
All of these Udemy videos can provide great tips to help see exactly what to call the next video.
Let's take a look at this Chicago video that @joeparys has done here.
We'll go into "Traffic sources" and then "External."
Now, this actually got a lot of views, I would imagine. It's got views from Facebook, which is outstanding.
Some of these External sources can be very valuable as well.
Then, you can look on YouTube search and see that people are searching for "Joe Parys." Here's some cool ones, "Sam Kolder inspired," that's actually gotten five other views here. Some of these could be good opportunities.
A lot of these videos on the first page are videos Joe's done. Now, even though you might see these are videos with less views some of these in terms of Joe's long-term growth online might be very powerful.
These are videos people are coming to watch specifically for Joe Parys.
Here's another video @joeparys has done on Steemit.
We can see where this one has got watched. Now, I would guess it could have interacted with the other one here. This got some Browse features and some longer search terms.
This got a very good view on how to use Steemit, but sometimes when you make multiple videos on the same subject, and just for some reason they don't work that well.
YouTube remains a mystery in a lot of things no matter how long you use it.
Here's another one and we'll go over to "Traffic sources."
A lot of these views on this new video are from notifications. That means people are getting notifications when @joeparys makes a new video. For better or worse sometimes that can lead to someone unsubscribing.
Now, in this case, no one actually unsubscribed over it, which is nice. Almost every new video I make results in people not subscribing.
Let's take a look at the Suggested videos on a higher level view and see which videos are sending Joe Parys the most views.
Now, what you'll notice Joe Parys' single top suggested video is actually one of his videos sending to another one of his videos.
This is good.
Tutorials are really good for this in a sense that people might find one video you've made, and then really want to watch additional videos you've made after that. This free web development course has sent Joe thousands of more views on his other videos.
Some videos are another person's video that's actually sent him over hundreds of views.
We'll go down here and see if there's any surprises in terms of unexpected videos sending @joeparys traffic.
Here's "Earn $20 on Steemit Every Day" and this video has sent Joe Parys a hundred views. Then, here's another Steemit video, "Getting Started on Steemit."
You'll notice even though these technical tutorials have been out a long time, these Steemit videos are starting to send @joeparys some good traffic over here.
Here's an interesting one, "How to Create an Online Store" sending Joe Parys hundreds of views.
Joe Parys could definitely make a video in a similar fashion.
Joseph Delgadillo put this one up originally from my video and it has sent Joe Parys over a few hundred views.
What's helpful looking at the suggested video is to see, “Okay! What videos are sending me viewers?” Essentially, this helps you to see what other viewers are watching before coming to your channel. This can help to inspire new video ideas and help get an understanding of what viewers are watching before coming into your channel.
You can pick out these things like Steemit, several different videos are funneling traffic over from Steemit. Here's one, a tutorial on Kotlin funneling over views to Joe Parys' channel.
Here's an interesting one, Real estate project with PHP and bootstrap, sending views over to Joe's channel.
Another interesting video, which is actually unlisted and it sent someone over that watched a video from Joe Parys for almost 5 hours.
You can see these tutorial videos are extremely helpful for getting suggested video views as people watch over on other channels, and then end up clicking over here.
On Joe Parys' traffic sources I don't see any big surprises on the Suggested videos. You can continue to dig deeper and deeper into these. I want to dig a little deeper into the search terms and see if there's anything surprising on here.
Most of these are tutorial searches and if Joe Parys wants to make another web development course he can get a lot more, I'm sure, on these web development search terms.
The problem is though, he may knock his own video down doing that. It's often best to just keep making videos on different topics because if @joeparys does another new web development course he may steal a bunch of the traffic from his existing video.
These two are interesting: "How to Start a Website" and "Web design, beginners to advanced."
Look over here: "100 to 400," that's an interesting search term that Joe Parys got discovered on. Also "Unknown" and "Confidence tutorial" that we looked at before.
Other interesting terms:
"Self-esteem improvement"
"How to make a mobile game"
"Android studio full course"
"Self-love seminar"
You can go as deep into these as you want to, there are tons of coding and technical tutorials.
"Steamit"
"Learn HTML"
What you can do too is get some ideas out of these search terms.
You can find a specific term and say, "Wow. I can't even believe I'm ranking on that."
Then, you can intentionally make a video to go all out on it.
I think we've uncovered a good number of gems already. One of the problems with doing this is you can actually look at the data and go in the wrong direction with doing it.
You can get really deep into the data or Joe Parys could look at this and say, "I really need to do another full web designing course" or, "I need to do another web development tutorial."
The problem can be if he does a full web design tutorial, if he does another video, then he's got heavy competition. There's another video that's ranked higher, but he essentially risks knocking himself out of the top.
If Joe Parys tries to replicate this exact same video again, he risks knocking his own video out of the top and competing with his own video.
Sometimes looking at the analytics can get you steered off in the wrong direction. If @joeparys went crazy over Steemit, made a whole bunch more Steemit tutorials, he might not find that much more views happen.
Now, on the other hand, Joe Parys could take a run with Steemit and become one of the top Steemit tutorial guys, and then as Steemit continues to grow Joe Parys continues to grow along with it.
The trick is to match what the data says people want with what Joe Parys actually wants to do. If @joeparys can't stand talking about Steemit, then that's probably not a worthwhile subject to do more videos on.
If Joe Parys loves talking about confidence and self-esteem, then the data shows that it is a very good subject for Joe to make more specific videos on. Even if in the short-term they don't get a ton of results, those are evergreen videos that over the next 10 or 20 years could build up a whole lot of results.
If Joe Parys loves doing the tutorials showing how to fly a drone, how to edit and cut video, how to make videos people love, then that's a good subject to do based on the data.
If Joe wants to continue increasing sales and continue collaborating, then the data suggests that just continuing to build in on new subjects might be ideal. You see, he’s already got a really good spot in the web development one. It may be ideal to just look in the "Traffic sources," and then hit some more of these exact search terms where there’s potential, but there’s not a whole lot of existing courses.
I believe that Joe already has done this repeatedly with several different terms and therefore he's ranking very high on these terms because he's already hit several of these different subjects.
If you look for "Kotlin tutorial," which is one of the newer ones that @joeparys has done, he's got a video on that already.
Therefore, Joe can just keep hitting some of these different subjects over and over again.
I'd say based on the search results and the videos watched that Joe can continue just collaborating and partnering with other instructors who can then make a course. In terms of making money, this is a very good way to do it. If Joe wants to do that, I'd say to just continue getting different subjects in and to have different videos on different topics. That way you don't have to compete with yourself like if Joe makes another "Kotlin tutorial" or another web development video, it has to essentially compete with himself and that's not ideal.
I hope that in the 45 minutes I've gone over the analytics inside Joe Parys' channel, I've talked about something that I think is very challenging in terms of, if you've got a YouTube channel and you are at this spot like @joeparys is. He's got outstanding growth. He's in the top 1% of YouTube channels and the question is, what to do next?
I hope that showing how to look through this data and find a good relationship between what people are watching and what you actually want to keep doing is useful.
One of the worst things you can do is to make videos on a subject you don't want to make videos on anymore. I've done these "League of Legends" coaching videos and what you'll notice, I've got the top single video on "League of Legends coaching."
Then, I've got the number 3 video and also the number 5 video on "League of Legends coaching."
I don't play League of Legends anymore!
The trick is to make videos on things you want to keep making videos about, especially because when you get a whole bunch of viewers on videos that you don't make any more, you've just wasted a huge opportunity.
Which is why for Joe Parys I've suggested to do some of these videos on things that he wants to keep making videos about.
When you get found on say "web designing full-course," but you don't want to make any more web designing videos or you have to partner, that might essentially be effort that could make some good money in the short term, but once you've got enough money, and @joeparys definitely has enough money, in terms of making a good income every month to live the lifestyle he wants to, then the question is, how do we do the things we love to do each day?
How do we do the things that are useful and helpful to people each day?
It can be very attractive to just go after views and I've been very good, and some of the top YouTubers still are view hunting all the time.
What can I do to get the most views, views, views?
But when we think about, "What would I actually love to do and what do people want me to do, me specifically?"
You could argue that anyone could just do Steemit tutorials. I've done lots of those. Joe Parys can offer unique value when it comes to things like confidence and self-esteem. No one can quite do things like this the exact way Joe Parys can do them, and for things like inspirational motivation, they can be very personal and specific.
Tutorials can be good to build an audience, but then what I'm very happy to see on Joe Parys' new videos, is that he's consistently getting hundreds of views on every new video.
If you look at this one four days ago, 80 views. That will have a hundred soon. What's good is that most of these videos are Joe Parys' videos. He is building his foundation of a thousand people.
All you really need is about a thousand people that love what you do and those thousand people will make sure you can keep doing what you're doing. Each of these new videos @joeparys is making is helping him build that deeper and deeper relationship with those thousand people that love what he does.
You don't need a billion subscribers to be able to just live the lifestyle you want. 22,000 is more than enough to make some good money on YouTube ads especially combined with selling video courses or other programs.
I've managed to turn a subject I probably could have done in five minutes into a 50-minute video and what I hope with this is that you've made it all the way to the end, and that you've got a very good understanding of looking inside all of these more advanced topics essentially for YouTube.
These are things that you get into after years of doing YouTube and these are some deep soul-searching questions like, "What videos would I love to make every day? What videos can I make that help the person that watches them the very most? What can I do today that will do the most good for other people?"
I hope I've found some gems here with you on Joe Parys' channel here: the Steemit and the motivational self-help and self-love seminar, that might be a really good course for Joe to do.
If I could put one thing out of this, I'd say to make a course on self-love, a self-love seminar, and then some of these on just editing videos, how to make the really cool videos Joe does, and to make some more of these really cool videos like the helicopter production, that's just amazing.
Thank you very much Joe for collaborating with me as a partner at jerrybanfield.com/partners.
Thank you very much for being at the "Contact" reward level. This is my service for Joe Parys for this call here, for this one hour contact. I hope this has been helpful for @joeparys and I hope this has been helpful for you as well.
I love you.
You are awesome.
Thank you for going through Joe Parys' YouTube channel.
Would you please continue to follow or start following Joe Parys online because I believe you'll enjoy getting to know Joe and watching his journey through his engaging interactive videos that are so much fun and are edited smooth for an ideal user experience?
Pretty much the opposite of mine.
Joe will give you a two-minute video that's a lot of fun and well edited and I'll drag the same video out for 15 minutes.
Hey, you're welcome!
If you made it all the way through this you didn't have anything better to do today, right?
You've got to be the top like tenth of a percent, a hundredth of a percent, to just all the way went to the end.
I'm just hypnotized by my own voice now so I'll let you go.
Final words
I'm very grateful for the time you've spent reading this post, which was originally filmed as the video below.
If you found this post helpful on Steemit, would you please upvote it and follow me because you will then be able to see more posts like this in your home feed?
Love,
Jerry Banfield with edits by @gmichelbkk on the transcript from @deniskj
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