You know Uber, is an ridesharing service owned by google/goldmansachs... I got the idea of an UberClone APP based on Ethereum + use cryptocurrency, first when I drove uber as an Driver in Copenhagen in 2014/2015.

I beleive that most Uber Drivers (an inteligent uber pasengers) will understand the value of having an decentralized version of the APP, instead of the current centralized one.

Some advantages:

• more free market with lower prices for the passenger and higher reward for the driver.
• share the 20-25% fee that uber takes, between the driver and the rider and let the app do the work of the administration for a much smaller fee to run the contracts.