TToday, with the advance of technology, digital advertising is in great demand. Marketing has been considered an integral part of any business, since it allows us to attract new customers, provide information about the activity, which will allow us to improve performance and eventually become a leader in any segment, which will attract investors and much more.
However, there are many problems in digital advertising. The adequacy is low, when we look at the advertising industry today, we see that most ads do not seem to be properly targeted and are published completely as random ads. This prevents many advertisers from reaching the right target group, but also creates a bad impression that the ad is not financially successful, in addition to low targeting efficiency, non-transparent partnerships and a high level of fraud. As a result, all parties in the relationship suffer, advertisers overpay for each customer involved, publishers receive fewer rewards and advertising consumers are not satisfied with their quality. In this way, effective advertising is prevented from working and many companies start not promoting themselves in this sector. As a result of the problems mentioned above, the industry has really looked for an alternative to solve these problems and maintain market protocols. The Ubex platform is a completely new platform that will make a difference in the advertising industry and provide solutions to many of these problems.
Ubex, will work through the use of artificial intelligence, and Blockchain technology which radically changes this game. Instead of annoying advertising, we now get only relevant, useful and timely information. Ubex was created to solve all the problems in the advertising industry in a single platform. A client will not hesitate to contact multiple advertisers to target a sufficient number of audiences for each section. Ubex raises the level of digital advertising it offers and allows a customer to meet all their marketing needs on a single platform.
The platform is divided into 2 components: for site owners and advertisers.
Artificial intelligence works in three stages of filtering. First, a neural network evaluates the preferences of the user who entered the site, by category. Moreover, according to these categories by selecting suitable candidates for advertising and then the third neural network predicts the success of advertising for a particular visitor, and already based on this entire selection will be the choice of suitable banner advertising.
The Ubex system will use programmable advertising, is a complete set of algorithms that allow you to fully automate the selection of advertising, targeting and pay per advertisement. When you visit a site connected to the Ubex system, you analyze the audience for this resource, then select targeted advertising based on the specific data. Then there is a mini-auction between the advertisers, whose target audience is the visitor of the given site, the advertiser whose bet wins, will finally show his ad to the user. The complete procedure for data processing and auctioning is fully automatic, and takes 1 to 2 seconds, one person can only monitor the results.
Characteristics
There are no middlemen who earn their unclear percentage of what. This is an important point, as it is possible to significantly reduce the possible costs of an advertising campaign and all actors will be able to save their funds.
Instead of the usual intermediaries, there are algorithms based on artificial intelligence.
All information on transactions, contracts is always written to the block. Even the administration cannot make changes to the network of detachments, which greatly increases trust.
The project solves many problems faced by ordinary marketing companies.
To facilitate the use of this technology, a UBEX ERC20 token based on Ethereum has been created. Smart contracts will make all trading within the platform fair and open.
Token
UBEX Token
ICO sale period from May 21 to August 13, 2018
Ethereum Platform
ERC20 Token Type
Available for sale 2,880,000,000,000 UBEX (72%)
Token price 1 UBEX = 0.00001 ETH
Accepted currencies ETH, BTC, LTC
SoftCap 4,000 ETH
HardCap 24,000 ETH
Route Map
T4 2016
Creation of an advertising platform to promote payday loans.
T1 2017
Development of integration tools to link marketing campaigns to publishers' websites.
T3 2017
Introduction of an API interface to be used by publishers to record advertising space.
T4 2017
Incorporation of new types of advertising tools and customization of widgets.
T1 2018
Introduction of advertiser auctions.
April 2018
Development of the prototype intelligent contract for exchange sites for the storage of basic information.
May 2018
Launch of the Alfa desktop and mobile versions of the Advertiser application.
August 2018
Launch of the Alpha desktop and mobile versions of the application for the Editor.
October 2018
Development of the prototype of the neuronal nucleus of the system and initial training of the neuronal networks.
November 2018
Introduction of intelligent contracts capable of storing adjacent neural network coefficients in the block chain.
December 2018
Introduction of an API prototype to share training data for rewards
(data mining)
January 2019
Launch of the Beta versions of the applications for the Advertiser and Publisher.
March 2019
Launch of initial versions of operational applications and intelligent contracts.
Team
Artem Chestnov
Daniel Biesuz
Dan Gartman
Andrew Rippon
Kathrin Anthony
Cooz Komei Tokita
Alberto Maiorana
Links of Interest
Webside: https://www.ubex.com
WhitePaper: https://www.ubex.com/WP/Ubex-Whitepaper-EN.PDF
Ann: https://bitcointalk.org/index.php?topic=4804537.0
Facebook: https://www.Facebook.com/UbexAl
Reddit: https://www.Reddit.com/user/UbexAl
LinkedIn: https://www.LinkedIn.com/Company/ubex-AI
GitHub: https://GitHub.com/ubex-AI
Twitter: https://Twitter.com/ubex_ai
Telegram: https://t.Me/UbexAI
Published By:
Bitcointalk user: dubraskam
Profile: https://bitcointalk.org/index.php?action=profile;u=1947942