UBEX: Advertisement Made Easy With Artificial Intelligence And Bloc...

Online advertising, sometimes called online marketing or Internet advertising by others or web advertising by web designers, is the act of promoting goods and services to the general public (consumers) with the intention of getting the interest of the customers. Unfortunately most times, such adverts are seen as a form distraction and beneficial, thus leading to blockage of such ads and several ones to come.

The digital advertising market has made tremendous growth in the past 4 years. The size has more than double that of the television segment in 2017. The most promising aspects of online marketing is programmatic advertising, which has shown an annual increment of more than 23% in relation to a 4% growth rate for non-programmatic session.

However, despite the exponential growth, online advertising market has many lapses, which can be itemised as:

Low targeting efficiency.
Non-transparent counterpart relationships and
High level of fraud.

As a result, all parts of the relationship suffer: advertisers pay in excess for each customer involved, publishers receive smaller rewards and advertising consumers are not satisfied with their quality and services.

Ubex is here to provide solution to the above problems and ensure digital marketing reach the intended customers.

Ubex is a global platform of decentralized advertising, which operates entirely on the basis of neural networks that adopts the Blockchain Technology and smart contract. Ubex permits the transition from the traditional pay-per-click programs to the payment model for specific actions, the fairest and most interesting model for advertisers.

The video below explains how Ubex work

ADVANTAGES OF UBEX

The brain behind Ubex's advertising purchasing algorithms are the neural networks that process data about each client to the websites. Neural networks guage the interests of users then calculate the probability of specific and definite actions for what all advertiser offers and choose the most appropriate advertisement to be viewed by the client. Thanks to the website visitors, members or clients only see those ads that are limited to their best interests and that convince them to perform the target action with the greatest likelihood. Therefore, Ubex maximizes advertising targeting and economic efficiency for advertisers.
Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts enable the communication between advertisers and publishers to be as moderate, lucid and fair as possible, as well as mitigate the risks for all parties. By applying this approach, Ubex allows the transition from the traditional pay-per-click scheme to the payment model for specific actions, the fairest and most interesting model for advertisers.

THE UBEX PLATFORM
The Ubex platform will offer great opportunities to reporters, promoters and companies that require a retrogression study of user data. The core of the neuronal system, which is incharge of decisions making at all stages of the life cycle of advertising material, will have an API, whose access can be provided to member companies.

Blockchain of the decision maker's behavior evaluates the user's data and formulates a judgment on the perceived interests of the users. This regression estimate can be used not only to display advertising materials, but also for other purposes. The API will provide a chance to get a list of expected categories with an estimate for each query based on user data.

The formation of the system's core to obtain the relevant and accurate prediction is a laborious process. In this sense, the platform will offer the possibility to add statistics to the site user's actions, which can be used as an example of training for the central system. The owners of the sites that provided the data will receive a reward in proportion to the contribution of the data provided for the formation of the core of the system. These actions are similar to mining, when users are rewarded for labor-intensive work.

UBEX TOKEN (UBEX)
The UBEX Token will act as the fuel in the platform. The purpose for a Token is to credit funds from advertisers’ accounts for the displays of advertising materials that they have bought. The Ubex token is based on the Ethereum blockchain network.