In the recent UK General Election it seems clear that the upsurge in support for the Labour Party had a lot to do with younger voters, the so-called millennials. They seem to have flocked to support a Labour manifesto that promised free university education, cancelling of current student debts, and other goodies.
A lot of reaction to this has been to castigate younger voters as greedy, stupid, or both. They want something for nothing. They cannot understand that the state cannot spend more than it has. Quite apart from the tactical stupidity of insulting potential voters, I think this really misunderstands the millennial mindset.
It is clear to anyone who interacts with this demographic, university lecturers for example, that they tend to be profoundly moral. They are often passionate about justice, fairness, and inclusion. The Labour Party speaks that language. The Conservative Party does not.
I happen to believe that free markets are profoundly moral. They are just, they are fair, they are inclusive. Free markets don’t care about the sexual orientation of someone buying a cake. Free markets are colour blind. Free markets provide the best possible route out of poverty. They create wealth. I could go on.
The fact that Conservatives and free marketeers are not selling this to the millennial generation is not the fault of the millennials. What is needed is a rearticulation of the principles of free market capitalism in language that is meaningful to them. That, rather than lecturing them on their greed and naivety is what will win them over.
[As a postcript, I do recognise the need to address substantive issues like housing and student debt. But that is beyond the scope of this short atricle.]