On my way home from work. I found a balut vendor at the street so stop by and eat a couple of it. It satisfy my cravings and my stomach is full. Now I can go home with a smile on my faceand can sleep well.
Let's face it: so much of what we consume is not driven by knowledge but by basic craving and impulse. The process of what we eat starts in our heads. And no one is more in our heads than a food industry that spends billions of dollars in marketing its message in every means possible.