Okay, story time. The first time I had vegemite Hive account@sammosk didn't tell me what to do. He sat back, smirking, while I spread it on a piece of toast like peanut butter.
We were on an overnight train and it was for breakfast.
The only thing the entire car heard was some crazy American girl screaming "OH GOD! IT TASTES LIKE AQUAMAN'S BALLS!"