The youth are reducing the use of Facebook. E-mailchatia research firm EMarketier estimates that 20 million people under the age of 25 will stop using social media this year. The organization said that Facebook is losing popularity to teens and the number of young users on the site will be gradual decreasing.
E-Marketing said that most of the users in the 12 to 17 age group will not use Facebook once a month, this year is going to happen for the first time this year.
83% of the 18-24 year old users continue to use Facebook in 2018, but by 2021, the share price of the site will be reduced by 18.5%. This year, the number of Facebook users under the age of 11 years will be 9.3%, the research firm estimates. However, due to the increasing popularity of Facebook to older people, the number of users of the site is increasing.
On the other hand, loss of Facebook popularity will be beneficial for Snapchat. 43% of social media users will use Snapchat this year. This number is twice the number of snapshot users than three years ago.