It is not a secret that the more engaged your website visitors are, the more chances they will buy from you a product or service. The Gallup analytics firm states that fully engaged customers bring 23% more revenue compared to the ordinary ones. That is the reason why many entrepreneurs start thinking really hard over how to improve this rate and gain more profit.
Regardless of who you are — a business owner or а marketer — you should be aware of strategies allowing to boost user engagement and result into greater sales volume.
Is user engagement so important?
First things first. A user engagement (also known as customer engagement) is a set of metrics based on which it is possible to monitor how deep a user interacts with a website.
The engagement rate can be measured with the help of the following interactions:
- Number of downloads of various materials
- Comments
- Click-throughs
- Shares
- etc.
Now, let me briefly comment on why it is important to engage users on websites:
- First and foremost, engaged users feel themselves more like a part of your brand and they stay loyal to your company which has a positive effect on sales.
- Studies prove that the level of customer engagement is proportional to the revenue they bring to a company.
- User engagement increases brand awareness and helps Google rank the website better since a lot of interactions on it — a good sign for search engines.
Every detail matters in the era of business competition. So whether you already have a website or only developing it, you should choose a complex approach combining up-to-date user requirements as well as tech and marketing trends. User engagement is both a trend to follow and a necessity to sale more and rank higher.
According to the McKinsey&Company survey results, most C-level executives believe the engagement strategy is their priority task.
Tactics to enhance user engagement on your website
It is time to get to the point of this article. The tricks listed below are pretty simple yet result-driven.
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