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###Who does not know Levi's jeans? Until now, Levi's is still one of the most famous clothing brands in the world. Moreover, the brand of jeans has not shown any signs of fading in the nearest future. The success of Levi's brand certainly can not be separated from the inventor, Levi Strauss. Maybe if there is no Strauss levi we are impossible, and maybe also until now we will not wear jeans as part of fashion trends.

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little I will discuss, about how the story of Levi Strauss travel in developing or promoting jeans?

Levi Strauss was born on 26 February 1829 in Buttenheim, Germany, from the couple Hirsch Strauss with Rebecca Strauss. She also has two siblings. When she turned 18, Rebecca and her three children sailed to the United States. In the land of Uncle Sam, they live with Louis and Jinas, their brother, who had started a wholesale business. In the previous place, Levi himself never sell clothes.

Fanny, one of Levi Strauss's sisters, decided to move to St. Louis, Missouri, with her husband, David Stern. While Levi who lives in New York eventually migrated to then settled in Louisville. There, he runs a business from his brother who lives in Kentucky. Then in January 1853, Levi Strauss inaugurated as a citizen of the United States. The Strauss family then opened their business branch on the western coast of San Francisco, California. That's where Levi Strauss's journey with jeans begins.

Jeans are actually known and used in Genoa, Italy. At that time, the clothes were worn only by those who worked in the navy. Material pants are known strong and resistant to hot or rain hit. The word jeans comes from the French people who call Genoa's blue pants with bleu de Gnes. Although actually, these pants have two colors, namely blue and brown.

Levi Strauss who was in San Francisco started his business by selling textile pieces from his brother's business. All the pieces of textile were sold and left a roll of canvas that will become the embryo of Levi's jeans. At that time, some Americans were hit by a fever on a gold mine. Levi read the opportunity and made pants from the canvas rolls for the miners. The miner then welcomed the Levi's pants with joy.

In addition to durable, the material is difficult to damage, making it suitable for the mining environment. However, some of them are still less satisfied with the pants made from canvas. Later, Levi improvised by ordering pants from Genoa, Italy. He also calls it by the name of jeans from the word gnes and includes Levi's brand for the pants. Its first product design, Levi's 501, is only used for miners.

Being Popular and Inspiring Other Jeans Brands

In 1873, Levi Strauss was granted patents from his trousers thanks to the help of a successful businessman, Jacob Davis. Slowly but surely, jeans become one of the favorite clothes among the workers in the United States. Then in the 1930s, Levi's penetrated into another world, the big screen. The jeans are often worn in cowboy movies.

Even around the 1960-70s, jeans have several modifications. The popularity of Levi's is increasing after being worn by one of the veteran actors, James Dean. That's when jeans reach the fashion world. Other fashion brands such as Amani, Calvin Klein, and Versace then change the look of jeans to be much more classy and graceful.

Although Levi Strauss died in 1902, his work is still in use today. Not just in the United States, but around the world. In Indonesia, Levi's became one of the brand jeans used by various circles. Jeans can now be worn on many occasions, ranging from hanging out to important events such as parties. Levi's own jeans can now easily be obtained at an affordable price.

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