The problem
This is their current "logo". It is a low quality raster image of brain.
My goal
Create a modern looking professional logo with brain / network / problem solving thematics.
Inspiration
I gathered a lot of different logos from google and dribbble to find some inspiration and decide on style. The one with tangled line cought my attention.
Sketches and construction
It took a lot of tweaking and improving to get smooth curves.
Colors and typography
I have tried multiple colors and typefaces. I have secided to use green / blue combination to symbolize fresh and new industry of AI and neural networks.
The typeface is modern sans-serif Poppins regular.
Final version and different layouts
Website concept
Their current website http://www.niftynet.io/ could use a redesign too so I have tried to sketch it out.
Benefits / Improvements
My design works in all scales, is minimalistic, unique and legible.
Tools
Adobe Illustrator.
Original files
Whole project
Just logo export
Posted on Utopian.io - Rewarding Open Source Contributors