eSteem University logo creation proof of work

Repository

https://github.com/esteemapp/esteem-university

Linked Task Request

We've discussed it in private repo so I can not link it. But here is the screenshot proving that.

Details

eSteem project recently launched eSteem University community gathering educational resource to raise social awareness for Cryptocurrency and Steem via learning the basics of crypto and tips on using eSteem applications.

For that reason there was a need for a simple logo and here is the final approved variant.

Benefits

I've tried to keep the logo simple. Used brand font from eSteem writing University using same Sansation font. Added some element from original eSteem logo (those light blue lines) to make a hint or a feeling it is connected to eSteem Brand.

Original eSteem logo

Colors and Alternatives

Sometimes there could be a case when you need to use the logo in different look. Suppose the layout or composition of your image is forcing you to do so. In such a cases I've developed alternatives.

Proof of authorship

I started sketching in Adobe Photoshop first. It's easier for me. Here is the shot with first iterations.

And our discussion on private repo:

I've made few steps explaining how to recreate that logo from scratch. Screenshot will tell everything on it's own but basically you just have to start from square with rounded corners and U letter from eSteem Brand font, combine them together to create pennon-like shape. Then same U with rounded corners could be used as a base for the main sign of logo. Combining it with ribbon and you're done.

Tools

I've used Adobe Photoshop for drawing sketches and Illustrator to finish this task. In Adobe Illustrator I've recreated the final logo in vector and outlined all the texts.