Repository
Linked Task Request
As at June 2018, the task request could be found in the Utopian visibility whitelist.
Introduction
I am 
I chose to advertise Signal app. Signal is a private messaging software that not only allow users to send and receive end-to-end encrypted messages, more fantastic features it possess are:
- Ability to share any file type among contacts
- Send voice or video calls
- Create group chats
- Much more are yet to be discovered.
With over 100 million users, the software is available on Android, iPhone and Desktop devices.
I chose Twitter as my channel for advertising because it has users who love and care about security and secured tech.
Campaign Strategy
Targeting
Country: Nigeria
Age: 13-54
Gender: Male and female
I researched and placed my ad on the handles and keywords of similar projects and secured techs:
Handles: @Skype, @Whatsapp, 
Keywords: apps, #technology, #tech, cybersecurity, technews, #ces, whatsapp, #technews, messages, messenger, #ces2017.
Bidding Strategy
I played with the CPC. At first, I bade $0.01 CPC, increased it to $0.02 4 days later. Lowered it the next day, raised it to $0.03 and finally left it at $0.04.
The campaign started on 15/06/2018 and ended on 24/06/2018.
Ad message
From utilizing the app, I wrote the ad message like this:
Campaign Content
Link to the campaign is here.
Campaign Results and Summary
| Activity | Result |
|---|---|
| Impression | 3,797 |
| Link clicks | 182 |
| Spend | $4.07 |
| CPC | $0.04 |
| CTR | 4.79% |
Further report of the campaign is available here.
With the above results, I was able to reach the potential users of the project on Twitter. Also, I recommend it can be advertised in other geolocations, with the right targeting.
Proof of Authorship
The proof of everything I did can be found in the video here.