PROMOTING ACTIFIT 27.07.2019

Repository

Linked Task Request

Introduction

My name is Ebixy Ebi Laffin and I have a page on Facebook where I promote open source applications.

In recent times, there has been an upsurge of calls to live healthily and stay fit. This call has come from many quarters, mostly from the medical field. This has caused a promotion of fitness gadgets, activities and diets.

Actifit is an application that helps you to keep records of your fitness activities and in turn, you stay fit and live a healthy life. It is available on Android and iOS. The latest version also supports nine languages.

Targetting and Audience

Actifit supports a lot of fitness activities and this gives me to opportunity to choose from a large number of activities.

In the last promotion, I targetted 5 activities that most people are involved in namely running, walking, jogging, basketball, football. This time I added activities like weightlifting, swimming, hiking, house chores etc.

The caption of the ad was to attract people to keeping detailed records of their activities, knowing fully well that the human brain is limited in how much and how long it can keep records.

Country: Canada
Age: 18 - 45

And because Canada speaks more than one language, I choose people who speak English because the ad message is in English. Some people might decide to promote to all because of the presence of Facebook translate, but my experience with Facebook translator has not been great, it easily misinterprets words and messages.

Graphics

Image Source: I sourced the image from one of Hive account@actifit posts on Steemit. The image has a resolution of 639 x 194 px

Bidding Strategy and Results

I choose the Cost Per Click (CPC) bidding strategy to have link clicks and website visits. This means that Facebook is to deliver the ad at the best possible rate.

I spent a total of $15 and it ran for a total of 10 days. The gender results are as follows; Women 35.43% and Men 64.57%.