Promoting Evennia 02.03.2019

Repository

Linked Task Request

Introduction

My name is Ebixy Ebi Laffin and I have a page on Facebook where I promote open source applications.

Evennia is an open-source Python MUD/MUX/MU* server built on top of the Twisted library using the Django framework. This combination of modern technologies allows our users to quickly and easily flesh out text-based massively multiplayer online games in a very accessible language.
You don't have to know anything about Twisted or Django to use Evennia - you code your game using normal Python modules. Among various other features, Evennia supplies both an ajax mud-client and a web-server out of the box.
Source

So basically, Evennia is used in building text-based multiplayer games. In simple words, Evennia is just to make the development process easier. As part of the process of making life easier, you are provided with a web client and a web server. To be able to use Evennia, knowledge of python programming language is required as the modules are in python.

It comes with an Evennia stock (inbuilt default set of commands in python programming language) for those who don't know programming or those who don't want to do any programming. The default stock is enough to run only talker games.

For those with knowledge of python or those who want to improve their skills, Evennia also comes with a comprehensive online manual with lots of examples to follow through.

Targetting and Audience

Text-based games have been around since the 1980s. They are not the most popular type of games, but you still find people with interest in them up to this day. The United States has a reasonable market for text-based games with a large number of developers and enthusiasts.

Interests: video game development, game programmer, video game design, game developer.
Country: United States of America
Age: 18 to 40

Ad message and Call To Action

In the ad message. I included a call to action button of "Learn More". The action button is a link to the homepage of Hearth.

Graphics

Image Source
The image was automatically sourced by Facebook on inputting the website link. The image has a dimension of 525 x 275 and in JPEG format.

Bidding Strategy and Results

I choose the Cost Per Click (CPC) bidding strategy with the aim of having link clicks and website visits. This means that Facebook is to deliver the ad at the best possible rate. The platform that should see the ad was limited to only PC.

I spent a total of $20 and it ran for a total of 10 days. The gender results are as follows; Women 22.5% and Men 77.5%.