Promoting 1ramp 17.02.2019

Repository

Linked Task Request

Introduction, Targetting and Audience

My name is Ebixy Ebi Laffin and I have a page on Facebook where I promote open source applications.

1Ramp was formerly known as HapRamp. The 1Ramp application gives users an opportunity to earn from their social media interests and activities. These activities and interest include but not limited to art, literature, photography, fashion, travel, blogs, photos etc.

Currently, the platform is only available on the Andriod operating system and web version. In South Africa, Android users consist of about 80% of all smartphones.

South Africa has an internet penetration of about 53% and has a large chunk of its youthful population on one social media or the other. In South Africa, cryptocurrency is legal and has recently established a Crypto Assets Regulatory Working Group.

Just like in the previous ad, I targeted 1Ramp competitors, those who don't operate their platform on a user reward system.

Interests: Facebook, Instagram, Youtube, Twitter, Social Media and SnapChat. I further narrowed down the audience by including another clause that these people must also be interested in Cryptocurrency
Country: South Africa
Age: 18 to 45
Platform: PC and Android

Graphics

Image Source
The image was automatically sourced by Facebook on inputting the website link. The image has a dimension of 540 x 281 and in JPEG format.

Bidding Strategy and Results

I choose the Cost Per Click (CPC) bidding strategy with the aim of having link clicks and website visits. The bid was set to automatic, meaning Facebook is to deliver the ad at the best possible price/rate. The ad finally delivered at $0.04 per click

I spent a total of $10 and it ran for a total of 5 days. The gender results are as follows; Women 30.3% and Men 69.7%