Introduction to Maps.Me
Maps.me is a mobile application that is available on the phones which is using operating system as Android, BlackBerry and iOS. The main point is that it is providing offline maps usage to its users. Which means that you dont need and cellular or Wireless connection to reach data about your location and the location that you want to reach.
Benefits of Maps.Me
Maps.Me is a useful program according to data usage. It is really helpful project for the people who is travelling abroad often. And it helps you save your battery from draining fast like other navigation applications since there is no need for internet connection. It is using openstreetmap as its source. Briefly, you need to do just one thing before going abroad. Just find and download the map of country that you will travel. That’s it.
What ads channel I used ?
I choosed Facebook for promoting. It is the good idea that promoting open source projects by way of Facebook. Therefore I created Facebook page to support growth of this kind of open source projects. Here as you can see my Facebook account and Facebook page.
Audience
I have reached 1,100,000 people China, addressing all men and women that their ages between 18-65. Due to many advantages of Maps.me, I wanted to introduce this program to people in China with my ads. Because of features of Maps.me, Chinese people would like to use it and that is why I wanted to target this audience. I targeted people who are interested in tags like Google Maps, Navigation, Open-source software, Free software.
Activity
I made an advertisement on facebook to reach this program to all the people in the China. With this facebook page, thousands of people have seen my ads. I also opened facebook page for ads from facebook account. I did this post on facebook page and I tried to reach this open source program by targeting all people in the China. You can see my post here;
Post Result
I budget 41.16 Turkish Liras fort his ad and spend all this money for this ad. 5348 people reached Telegram thanks to my ad. 28 of these people clicked post. 25 of these clicks are link clicks and rest of them are 3 other clicks. Also this ad got 32 likes, comments&shares. Here you can see post result;
You can see my video proof:
Posted on Utopian.io - Rewarding Open Source Contributors