What to Gain from this Tutorial
- Users and Readers will learn steps involved in making a press-release for a Crowdfunding Project
- Individuals will learn how to draft a press release.
- Finally, the different avenue to promote your well-drafted Press Release would be explained.
Requirements simply includes;
- Basic knowledge of applicable Languages e.g English, French, Latin etc.
- Computer and internet usage skills
- Research methods skills
There is no level of Difficulty i.e
- Basic knowledge of Reading and Writing of English Language with some Researching Skills
A preamble to the Tutorial Contents
This is my first article using the much acclaimed Utopian-io interface, and this blog post is aimed at sharing some of the steps involved in drafting a seamless press release for your crowdfunding projects. The key action is to attract supporters for your project and once you have captivated this set of supporters then your ICO, Crowdfunding Crusades, Thunderclaps etc. is a success!
A critical feature to examine in any crowdfunding project/campaign is the systematic way of amassing adequate press coverage, this would attract several interested supporters to back your endeavors up if done in the best way. This is a goal that could be achieved through several tactical ways which start with the process of writing a concise, tasteful and clear compelling press release. A superb way to announce your project to the potential supporters of your project all over the World.
A WAY TO START IS WITH; WHO, WHY AND WHERE
WHO;
This is one of the factors to be figured out before drafting a press release for your crowdfunding project, getting optimum visibility is the key when the "WHO" question is addressed. Who are the people who would care for your reason for the particular project? A grave mistake Public Relations personnel make the inability to address the right Demography, it's like selling a "Mackerel to a fisherman"... Establishing a target market is essential, the category, Location.Work Industry and each consumer/user is very important.
WHY;
Why should people care about your project?
Another question that should address how your project would have positive impacts on everyone, even to supporters out of your work sector. For project directors and visionaries, it is a common occurrence where passion surpasses vision hence project coordinators and directors must endeavor to solve multiple problems and not just one problem peculiar to you. Having the interest of the supporters in mind as well as the objective of a project is essential.
WHERE;
Analysing "WHERE" the supporters that care about the reason for your projects converge is another uttermost question. The most important piece of the Puzzle is getting where to focus and market your resource. Having an ideal and comprehensive list of media outlets/journalist is the next move in the Chess Board Game.
WRITING THE CROWDFUNDING PRESS RELEASE
- Once the mentioned conditions have been met if it is a first timer; researching on other related projects in the past with similar outreach and coverage with your targeted goals is a good start point, then looking up the media feedbacks and newsfeeds for that similar project is perfect. Then model your press release in that similar template.
- Finally, some features to elaborate on in your press release would be;
What
Who
Where
When
Why
How much etc.
This features must be well explained and it is pivotal to add links of your crowdfunding projects, Websites, Profiles pages etc in the press release to enable anyone who gets the memo to return back to the website or campaign page sp as to support or get more details about the project via white or Blue papers as the cases may be.
PROMOTIONS
Promoting the now ready press release is not a hard task once you have crafted a fantastic one.
Subscribing to some Crowdfunding Press Release services is a good way to start.
Getting Bloggers, Public Relations Executives, Journalists with some News and Media coverage sites is another good tool needed in promoting your Crowdfunding Press Release. After giving it a try, kindly give me feedbacks.
Posted on Utopian.io - Rewarding Open Source Contributors