Fair points. There are constant shifts in projects and events as partnerships and opportunities become available, which is closely tied with how well Hive becomes known in some circles. We have some limitations we can't overcome by the virtue of being decentralized. We can work on our strategy and KPIs and this and that all we want but there are portions of this that go beyond the reach of VP and into our existing infrastructure. In regards to cold wallets, these don't affect on-chain transparency. Each transaction has the name of the project and sub-project or event at the beginning. To see how much went to an event just sum all of the transactions with the same name, then divide by the country and sub-label. There's no point adding them up by wallet as these just process payments to vendors.