How apt. I just got finished writing a post to answer an ecotrain challenge question for the week, and it so happens that my answer was very much in alignment with your point here.
I frame it differently, but ultimately the issue is that we “go along to get along” instead of living our live according to our own experience of truth. It takes a lot of courage to live in integrity with our own truth, but if we do, we ultimately benefit ourselves and everyone around us.
RE: Vegan Issues - Dealing With Peer Pressure