Less than five minutes. That's the amount of time your plan has in the hands of many potential investors before they decide to turn "thumbs up" or "thumbs down" on it. In other words, they evaluate document that may have taken you weeks or even months to prepare in just a few moments. No matter how beneficial your product, how lucrative your market, or how innovative your manufacturing techniques, it is your Executive Summary alone that persuades a reader to spend the time to find out about your product, market, and techniques. Because of this, it is imperative that you prepare the best version of your Executive Summary. To do so, you want to convey your own sense of optimism about your business. This does not mean using "hype"; it simply means using a positive, confident tone and demonstrating that you are well-positioned to exploit a compelling market opportunity, reframing and creating a powerful Grab highlighting the most important aspects of your business to open the door to the top tier VC and PE groups worldwide.
