The online advertising market is preparing in the near future to pass for a mark of 300 billion dollars a year. And this is not surprising: the importance of the Internet in our lives is increasing every year, its influence and impact, too. Therefore, many advertisers are abandoning the old methods of promotion and are beginning to increasingly use the world wide web.
However, in the field of monetized video content, there are many problems that need to be urgently addressed. Let's try to figure out what exactly the questions are and how exactly the Verasity platform eliminates them.
Problems
Today, people or companies who want to create high-quality video content and make money on it face many problems:
First, it is the excessive centralization of income opportunities. In fact, you can get a more or less stable income on two or three global resources: Facebook, YouTube and Instagram. In some ways, this is convenient, but in the long run, this will surely hurt the market, because competition is declining, and the dictatorship of the sites for placing videos is growing.
Secondly, the creators of media content receive a very small share of the total income of the online advertising market. Today, it is about 30%, and in the future it may decline further.
Thirdly, even the small money that the creators of high-quality content earn today has to wait for 2-3 months. In addition, Facebook, Instagram and YouTube can declare that there was no media content and not pay anything to its creators.
What is Verasity?
Verasity is a platform that is able to cope with all the problems identified above. It is an ecosystem for direct interaction between advertisers, viewers and video producers.
The Verasity ecosystem functions quite simply. Contentmakers create unique videos and place them on the Verasity site. Users who want to watch interesting videos, run them and get acquainted with the content. Before viewing the viewer chooses whether he wants to see the advertisement. If he agrees to a commercial, he receives VRA tokens, and a certain amount of cryptocurrency is also transferred to the content maker.
The creators of interesting videos whose viewers will actively watch ads will receive a profit from the Verasity platform. Ordinary users will not be offended, whom the site also rewards for studying advertising. Well, companies that need to promote their product, pay money, but in return receive potentially interested in purchasing goods for people, and in the future - future customers.
Benefits of Verasity
The site offers unique advantages to all categories of users - viewers, contentmakers and advertisers.
For viewers:
view hundreds of thousands of interesting videos from a variety of bloggers on the same site;
the ability to earn a cryptocurrency from each commercial.
For video creators:
placing content on a decentralized site where no one will dictate terms;
high earnings, fast cash withdrawal.
For advertisers:
an audience interested in purchasing goods (Verasity does not allow “to wind up” views using bots);
reduced promotion costs (Verasity takes a lower commission than Instagram, Facebook, YouTube and other sites that are popular today).
ICO and token distribution
The fundraising campaign for the Verasity project will last more than a month and a half - from May 21 to July 11, 2018. The division of ICO into stages is not established.
In total, the project developers issued 12,491,500,000 tokens, exactly 50% of them (6,245,750,000) will be sold for ICO. SoftCap will be achieved if the creators manage to realize 400 million units of cryptocurrency. HardCap - sell all 6,245,750,000 coins.
The cost of the VRA token is not fixed - every day it grows by 1%:
And this means that by the time the crowdsale is completed, the VRA token will cost more than 40% more than during the launch of ICO.
The tokens remaining after the completion of the ICO will be spent by the Verasity team on the following objectives:
It has also been established the distribution of investments that can be obtained at the ICO:
20% - research and development;
20% - developer income;
20% - the cost of technological licenses;
18% - the cost of the platform;
17% - marketing expenses;
2.5% - legal and administrative costs;
1.5% business development;
1% - unforeseen expenses.
Conclusion
Verasity claims the places that today are firmly occupied by Facebook, Instagram and YouTube. To some, this will seem unrealistic, but after all, today's “giants” of Internet advertising do not have the advantages that Verasity has.
As soon as the community understands what the Verasity platform provides and what profit can be obtained from its use, the popularity of the platform will increase dramatically. This does not take much time: technology and news about them spread faster than we can imagine. This means that Verasity will soon declare itself publicly, and now is the most successful moment for investment in this project.
All additional information about the Verasity project can be found in official sources:
OFFICIAL SITE: https://verasity.io/
TELEGRAM: https://t.me/verasitychat
WHITE PAPER: https://verasity.io/documents/verasity_whitepaper_eng.pdf
TWITTER: https://twitter.com/verasitytech
FACEBOOK: https://www.facebook.com/verasitytech/
MEDIUM: https://medium.com/@verasity
REDDIT: https: //www.reddit.com/r/Verasity/
MY USERNAME BITCOINTALK: chasun
MY PROFILE BITCOINTALK: https://bitcointalk.org/index.php?action=profile;u=2250793
BEP@ wallet: bnb1xlupt8u2q2jjrakdppqjjf3tr92kqw6qq5uccd