She knew it when she saw it: blockchain was what the music industry needed to move forward. Imogen Heap, a 2-time Grammy winner and Viberate's trusted advisor, was one of the early blockchain adopters who knew exactly what it brought to the table: “Blockchain technology has come to a point where other industries are looking at it to save time and short out inefficiencies. And in a world where data is open and doesn’t mean a lack of profits, it can make things more profitable.”
Viberate say they couldn’t agree more.
Imogen Heap (photo credit: Jeremy Cowart)
Music to Viberate's ears
Blockchain is the long-awaited solution that can finally fix what’s broken. In music, it’s by creating a sustainable ecosystem, where everyone involved can interact with music directly. That’s exactly what Heap started with her Mycelia Creative Passports project that works on new potentials for music makers and the services that interact with their works in light of the distributed ledger technology and smart contracts. It’s a great way of bypassing countless go-betweens and making sure the artists get the most out of their work — which is partly what Viberate's been up to, too.
That’s how they roll
So, they saw this as an amazing opportunity for them to join forces and empower the players of the live music segment by building a global community and an all-in-one marketplace for musicians, venues, agencies, event organizers and music fans. And their collab couldn’t have turned out better! Together, they're setting a new standard for the industry, rebuilding it from the ground up. How crazy is that?
History in the making
As a strong advocate of blockchain, Heap will also be one of the speakers at this year’s European Blockchain Summit, where she’ll be discussing its role and applicability in the music world. The event, co-organized by the Blockchain Alliance Europe, will take place on April 11. And since Viberate are the co-founding members of the Alliance, they say they're super excited to see it happen! The capacity is limited, but don’t worry, they’ll be livestreaming the whole thing. Make sure to check it out!
European Blockchain Summit with Joseph Lubin