Vendio ICO STANDOUT AMONG ALL-(THE NEXT GENERATIONS VIDEO ADVERTISI...

BRIEF INTRODUCTION: Video advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs before, during and/or after a video stream on the internet.

The advertising units used in this instance are pre-roll, mid-roll, and post-roll and all of these ad units are like the traditional spot advertising you see on television, although often they are "cut-down" to be a shorter version than their TV counterparts if they are run online.

Broadcast websites such as Sky.com and itv.com have such advertising on their sites, as do newspaper websites such as The Telegraph, and The Guardian. In 2010, video ads accounted for 12.8% of all videos viewed and 1.2% of all minutes spent viewing video online.

In July 2014 Facebook paid an estimated $400 million to acquire LiveRail, a video advertising distributor which uses Real-time bidding to place more than 7 billion video ads a month.

The main general review or summary of this article basically based on a particular amazing project called: Vendio

WHAT IS Vendio?

Vendio is the next generation in video advertising. Vendio's Video Interactive Platform (VIP) bridges the communication gap between publisher content, viewer interest and the advertiser by seamlessly connecting relevant ads to the publisher’s media being consumed by the viewer. Vendio implements a proprietary tagging algorithm appended to a piece of video content at specific times during a specific video duration, selected by the publisher. These tags accurately describe the visual content being displayed during the specific duration of time selected. The data within the tags and asset information is then shared with potential advertisers of the publisher’s choice, who then select the best advertisement to match the specific content tagged by the publisher.

ABOUT Vendio

Vendio is a digital advertising platform designed with video in mind. This platform bridges the communication gap between a publisher's media, viewer interest, and the advertiser by connecting relevant ads to the publisher’s media being consumed by the viewer. The platform is built around smart contracts that are executed using Vendio tokens.

The Vendio Platform implements a proprietary tagging algorithm appended to a piece of video content at specific times during a specific video duration, selected by the publisher. These tags accurately describe the visual content being displayed during the specific period of time selected. The data contained within these tags are then shared with potential advertisers of the publisher’s choice who select the best advertisement to match the specific content tagged by the publisher at the specifically selected timeframe.

A Superior Advertising Method: How Vendio Cures A Broken Industry This type of advertisement becomes the most relevant targeted market ads for video advertising ever introduced to the industry. The advertisement is no longer haphazardly chosen or displayed at random times. Instead, it is selected specifically to match whatever is being viewed on-screen during the selected time.

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