Everyone is suddenly catching Pokémon fever again. Here’s what’s going on.
You may have heard stories of people hunting down Pokémon on their office desks, in hospital rooms, and even in bathrooms. One teenage girl even found a dead body while looking for Pokémon. And police in Missouri claimed that four suspected robbers lured in victims with a chance of catching Pokémon in a new game called Pokémon Go.
What the hell is going on? What is Pokémon Go?
Well, after a few years lying relatively low, the Nintendo-owned Pokémon, which exploded in popularity in the late 1990s, is again taking the world by storm. This time, through Pokémon Go: the series’s biggest entry into the mobile space, now available for a free download on Android and iOS. It’s so popular that it’s now competing with Twitter in terms of daily active users on Android.
In simple terms, Pokémon Go is a game that uses your phone’s GPS and clock to detect where and when you are in the game and make Pokémon "appear" around you (on your phone screen) so you can go and catch them. As you move around, different and more types of Pokémon will appear depending on where you are and what time it is. The idea is to encourage you to travel around the real world to catch Pokémon in the game. (This mix of a game and the real world interacting is known as "augmented reality." More on that later.)
So why are people seeking out virtual creatures while at work and as they go to the bathroom? Part of the reason Pokémon Go is popular is that it’s free, so it’s easy to download and play. But more importantly, Pokémon Go fulfills a fantasy Pokémon fans have had since the games first came out: What if Pokémon were real and inhabited our world? But to understand why people are so enthusiastic about the idea, we first need to go back to the late 1990s — to the original Pokémon games.
What is Pokémon Go? It’s an attempt at realizing what fans always wanted from Pokémon.
The Pokémon games take place in a world populated by exotic, powerful monsters — they can look like rats, snakes, dragons, dinosaurs, birds, eggs, trees, and even swords. In this world, people called "trainers" travel around the globe to tame these creatures and, in an ethically questionable manner, use them to fight against each other.
Based on the premise of bug catching — a popular hobby in Japan, where the games originated — the big goal in the Pokémon games, from the original Pokémon Red and Blue to the upcoming Pokémon Sun and Moon, is to collect all of these virtual creatures.
The first generation of Pokémon games began with 151 creatures, but the catalog has since expanded to more than 720. In Pokémon Go, only the original 151 are available.
The games took the world by storm in the late 1990s — a big fad widely known as "Pokémania." The original handheld games, Pokémon Red and Blue, came out in 1998 in America, followed by Yellow in 1999 and Gold and Silver in 2000. With the games came spinoffs like Pokémon Snap and Pokémon Pinball in 1999, a popular TV show, movies, trading cards, and a lot of other merchandise. For a few years, Pokémon was on top of the world. (The franchise is still fairly big; it’s just not the cultural phenomenon that it once was.)
But since the games came out for Nintendo’s handheld consoles, fans all around the world have shared a dream: What if Pokémon weren’t limited to the games’ world? What if they were real and inhabited our world? What if we could all be Ash Ketchum, the TV show’s star trainer, who wanders the world in his quest to catch them all and earn his honors by defeating all the gym leaders? I want a Pikachu in real life, dammit!
Unfortunately, Pokémon aren’t real — at least not yet. But technology has evolved to be able to simulate a world in which Pokémon are real. That’s essentially what Pokémon Go attempts to do: By using your phone’s ability to track the time and your location, the game imitates what it would be like if Pokémon really were roaming around you at all times, ready to be caught and collected. And given that many original Pokémon fans are now adults, this idea has the extra benefit of hitting a sweet spot of nostalgia, helping boost its popularity.