Vidy: ICO review of a new platform!

Problems:

And that is how the internet ads become a thing nowadays, and that is getting more and more invasive. Internet ads are now being hated with extreme prejudice by the internet user for several such as.

Annoying
Click-baiting
Ads are abusive
Ads are irrelevant to our needs

SOLUTION - CREATING A NEW PLATFORM = VIDY!

The three layers of Vidy’s Tri-Layer Advertisement are:

Application Layer

The application layer is essentially the place where the ads become embedded in a web page. The application layer gives full control to the publishers who can choose an ad and embed it into their web pages with just a few clicks. Finally, ads that are relevant to the content are an option for publishers to explore and implement.

Consensus Layer

The consensus layer is the background for the video ads, where a team of miners run an open source protocol that provides publishers with video ad inventory. The miners ensure that all ads are streamed with appropriate pace and no excessive waits or slowdown is caused. The essentially run and maintain the video library.

Data Layer

The data layer is essentially a track of the data exchange that exists between users and publishers. The data layers track successful placements, the engagements with those ads, and the time spent on each ads. All of the data is stored on Vidy’s ad ledger.

Vidy ecosystem:

Publisher / Advertiser Dashboard
Publishers and advertisers get acccess to a dashboard where they can manage their campaigns and upload their video advertisements. They can adjust live campaigns, view statistics on each campaign and individual video ad’s performance, and see analyrics on users and publishers to evaluate how they are performing and iterate copy and creative accordingly.

Video Ads
Circular hyper-relevant tiny videos that pop up while holding down on Vidylinks.

Application Layer
The application layer is the consumer-facing distributor of video ads across the web, encapsulated in an SDK that can be installed with just a tap by any publisher.

Indexed Websites
Vidy indexes hundreds of millions site pages and parses the natural language on screen for matching against the NLP Protocol. This becomes the total available inventory for ad placement on live ad campaigns.

NLP Protocol
Vidy’s ad placement mechanism is a proprietary open-source NLP protocol that automatically places video ads on a massive scale into the hyper-relevant text of millions of publisher pages.

Using Vidy
VidyCoin (VIDY) derives its utility in 3 main ways. You earn VIDY every time you hold down on an ad, you use VIDY to make purchases in one tap on ads, and VIDY is required to stake as fuel for all ad campaigns on the platform.