If you haven't heard, there's a new ethereum token in town called Bread. To disclose any conflict of interest before I begin talking about this project, it is important to note that I am heavily invested in this project since it makes a majority of my portfolio. I came across this token a couple weeks ago but didn't invest till a couple of days ago. I have decided to share why I think this token will moon below:
1 Advisors on the team: Charlie Lee
That's right, Charlie Lee, the found of Litecoin is one of the advisors on the Bread team. You may ask why this is important, it is important because his name brings a lot of weight in the crypto community and has recently been voted to be one of the most influential figures in the crypto community. Furthermore, from personal experience, it is usually the case when crypto figures that have worked on big coins such as Bitcoin, Ethereum or even Ripple decide to then go on to create their own project or even put their name behind a project, it is usually the case that these projects tend to "moon" easier than other projects.
2 Working Product
Bread has currently developed a wallet for iOS and will eventually create a wallet for andriod. Furthermore, the CEO of Bread it mention that the wallet will soon support Segwit for you segwit lovers. Now where the token comes to play to my understanding of the white paper is it will be used for perks such as discounts and complementary or exclusive access to premium features as mentioned in the white paper. To be fully transparent, I am not quiet 100% sure what exactly these features would be but I am thinking it would be similar to the points system of credit cards such as visa or mastercard. Also, I have heard that they will eventually create an in wallet service where you can purchase and sell Bitcoin and other altcoins for fiat currency directly from the wallet in the future. I just wanted to note that the wallet did have a couple of problems but I can assure you that these can be quickly fixed with a great team that they have.
3 Low market Cap
Currently the price of each token is at $2.50 with a market cap of roughly $150 million. Now I am not an expert But I believe this token does have the potential to hit $7.50 within a month or so. I mean they having a working product, they have an Advisor who's worked for Coinbase and google (Charlie Lee) and finally the price hasn't really "mooned" much since it's launched (It's had a linear growth but I am waiting for that parabolic movement).