Part #1: The RenAIssance of Social Cause; Technology, Policies & Unity of Thought: "The Millennial Effect."
By: Daniel R. Munro M.B.A.
Amidst a renaissance of new technology and social communications networks, many small businesses are beginning to fall behind while the market continues to shift towards digitally integrated advertising and commerce.
Now is the time for younger generations such as millennials to step in and help these businesses thrive within a new online landscape driven by social cause.
As baby boomers exit the workforce in larger masses each year, a race to attract the best and brightest millennials has employers across the country re-thinking the tried and true recruitment and retention strategies they have relied upon for decades.
Having been born in the 90s myself, I am writing this article to provide a glimpse into the collective minds of individuals within my generation.
As we gradually inherit the workforce and develop policies tailored to our unique perspectives, the Millennial Effect will take the geo-political & social climate to a more unifiable ground in the years ahead. As a result, I believe the divisive turmoil we have seen in our country over the past year or two will be gradually redirected towards a more pressing call for social cause and cross-cultural unity.
Understanding people's motivations is one way of understanding certain perceptual concepts such as power and privilege. These factors can often be dismissed by individuals within certain communities, resulting in a lack of awareness about less fortunate groups living under impoverished conditions. Social class, age, ethnicity, and cultural environment can sometimes act as a blindfold to people that are more fortunate.
While I believe that social communications technology has played a major role in improving the overall cross-cultural literacy of our society, it is important to be aware of, and sensitive to levels of diversity and multiculturalism in developing a unified purpose and mission for an organization.
Indeed, the gap continues to widen between the upper and lower social classes, not only in our country, but across the globe as well. However, our generation will inevitably inherit a global community that is faced with more pressing concerns.
Just to be clear, when I say 'concerns' I'm not suggesting some kind of impending existential crisis.
I simply mean to articulate the fact that as social unity begins to phase out any doubts about our inherent equalities and collective interests. Social media is like to play a major role in the future of multinational collaboration, hopefully dissolving many cultural and social turmoil that we see today.
The sustainability of our developed communities and the longevity of the human race itself comes down to a common ground among all global civilizations. Global Unity does not have to be exclusive to any particular religious belief or cultural tradition, but rather a common thread of focus towards economic and cultural equality, as well as environmental sustainability.
The Future of Social Media: A Catalyst for Change, or a Consortium for Hate?
Following the rise of social networking sites such as Myspace & Facebook back in the early 2000s, the world has become more interconnected and informed than anyone could have ever imagined.
However, the instantaneous global correspondence provided through social media has certainly revealed a mix of both positives and negatives in terms of how it will affect the future of global progress.
Social Networking Sites on Adolescent Minds. (Growing up Wired)
Aided by the convenience and constant access provided by mobile devices, especially smartphones, 92% of teens report going online daily — including 24% who say they go online “almost constantly,” according to a new study from Pew Research Center. More than half (56%) of teens — defined in this report as those ages 13 to 17 — go online several times a day, and 12% report once-a-day use. Just 6% of teens report going online weekly, and 2% go online less often.
The preponderance of this youth-driven phenomenon Social Networking shows the have access to and engage in use of : Based on relatively recent data, although perhaps presently an underestimate, 73% use social networking sites (Lenhart, 2009; Lenhart, 2012; Lenhart, Ling, Campbell, & Purcell, 2010).
Moreover, despite the terms of service of Facebook restricting its use to those age 13 or older, it is estimated that 7.5 million younger children also have accounts.
Redefining Identity Mindsets in a Digital Age.
Scientific studies of adolescence through The American Institute of Medicine have long targeted the development of one’s identity and the formation of friendships and peer relationships as important topics of study.
Two of the key tasks in adolescence that directly correspond to the impacts of social media are; to stand out, to develop an identity, pursue autonomy, finding comfortable interest related affiliations and gaining acceptance from peers. Although these goals may seem somewhat divergent, the interplay between the need for one’s own personal identity and the need for close personal ties and strong group affiliations permeates all domains of adolescents’ everyday lives. This illustrates a clearly and definitive intersect with social networking usage.
Whereas childhood friendships are rooted in shared interests and activities, close friendships in adolescence involve trust, self-disclosure, and loyalty.. Social Networking Sites offer additional avenues for support and communication from multiple levels of interaction and social adaption. In perpetuity, Social Networking will continue to play a crucial to the development of age-appropriate adolescent relationships; yet there are questions to be addressed about why adults and adolescents might have significantly different perspectives and approaches to using Social Media.
The Omnipotent Threats of Social Factions:
Preventing Congruent Intolerance and Dissolve Forums for Malintent on Social Media
More recently, a number of political policy debates have taken place regarding how social media channels should be monitored and regulated. Given the increasingly profound impact social media has had upon our adolescent communities in terms of emotional and social volatility, open-ended channels of communication when it comes to individual privacy, emotional.
On the one hand, it allows people to communicate and subsequently emphasize with each other on a much broader scale. On the other, it sometimes allows for social issues to get blown way out of proportion. People will not become more unified and accepting of one another unless they can get behind the right social causes. Without going into too much detail, i believe that instead of a constant stream of negative narratives being posted on social threads every day, more groups of individuals should be using digital communications resources to actually drive change, not just complain about what is wrong and get people to share their views.
This is especially true when it comes to employee recruitment.
There is a general set of legal standards set into place by the Equal Employment Opportunity laws that prevents discrimination and attempts to remove biases in the recruitment process, such as distillate impact and treatment.
While cultural and generational gaps in the workplace still exist, certain constraints such as equal pay for Females and equal opportunities for Inner-City or minority ethnic groups are becoming more widely acknowledged and subsequent policy changes are essential to extinguishing such biases and creating a more manageable transition for organizations that want to achieve integrative technology into the new era.
From a first principle perspective, there is very little that can't be overcome with the proper acknowledgement and communication.
As long as companies continue to work towards focusing their recruiting efforts on merit, not external factors such as appearance social clout, or upbringing, my generation will continue to see a more diverse and unified workforce in the years to come.
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