Nice article Bret. I agree that Social VR has great potential since it can reach people that are otherwise outside gaming spectrum. In last paragraph I'm not sure who you consider to be a "customer"? Cause if you mean people who bought VR Headset then VR chat is one of the top VR apps out there. According to Steamspy VRchat has been downloaded almost 4mln times with ± 275k having logged at least once in the past two weeks (7.12%). How many of those have headsets we dont know (VRchat supports also flatscreen players) but the numbers itself are massive! You can check the stats here http://steamspy.com/app/438100