Introduction

Blockchain technology is a new form of internet that is originally devised for the sole purpose of cryptocurrency (digital currency) such as bitcoin and the likes.

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The simple concept behind the Blockchain Technology is that all completed transactions are recorded such that they cannot be altered by any means, after which they are stored in a list of bocks at a very secure, transparent and permanent place.

The key characteristics of the Blockchain Technology generally includes decentralization, persistency, anonymity and auditability. With these traits, Bockchain can greatly save the cost and improve the efficiency of transactions. Furthermore, this technology can also be applied to other fields such as public services, smart contracts, Internet Of Things(IOT) and security services.
Just as mentioned above, the term Cryptocurrency means digital currency, it is a means by which encryption techniques are used to regulate the generation of units of currency and also verify the generation of funds. A great novelty cryptocurrency offers is that it provides independent operation of central bank

Interacting with friends and family across long distances has been a major concern of humans for centuries.

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As social animals that we are, we have always relied on communication to strengthen our relationships. When face-to-face discussions are impossible or inconvenient, we have come up with a lot of creative solutions to meet our communication needs.The roots of social media can be traced as far back than anyone can imagine. The earliest mode of communication across great distances utilized written correspondence delivered by hand from one person to another. In other words, letters. The earliest form of postal service dates as far back as 550 B.C., and this primitive delivery system would become more popular and streamlined in future centuries. In 1792, Telegraph was invented, which allows faster delivery of information over long distances than the horses could do. Back in those days, it was quite difficult for information to travel from one place to another, it was also very difficult to carry out advertisements and marketing over long distances.
Technology began to change very rapidly in the 20th Century. After the first super computers were created in the 1940s, scientists and engineers began to develop ways to create networks between those computers, and this would later lead to the birth of the Internet.
By the 1980s, home computers were becoming more common and social media was becoming more sophisticated. Internet relay chats (IRC), were first used in 1988 and continued to be popular well into the 1990’s.
The first recognizable social media site, Six Degrees, was created in 1997. The site enabled users to upload a profile and make friends with other users around the world. In 1999, the first blogging sites became popular, creating a social media sensation that’s still in use today. Social network sites such as Facebook and twitter became fully available to users all over the world in 2006 and they still remain part of the most popular social networks today. Today, there is a tremendous variety of social networking sites, and many of them can be linked to allow cross-posting. This creates an environment where users can reach the maximum number of people without sacrificing the intimacy of pear-to-pear communication.
A social network service (SNS) is an online platform that brings people who share common personal or career interest together building social networks or social relationship amongst them. The SNS are distributed across various computer networks these networks are inherently computer networks linking people, organization, and knowledge. Social networking services vary in format and the number of features. They can incorporate a range of new information and communication tools, operating on desktops, laptops as well as mobile devices such as tablets and smartphones. They may feature digital photo/video sharing, diary entries, online dissemination of valuable piece of information, advertisements and web logging. The first SNS, SixDegrees.com was introduced in the year 1997 and was followed by Friendster, MySpace and Facebook. Today there are over hundreds of thousands of SNS and approximately about 75% of Americans have SNS profiles. SNS range from websites where the registered users have general interests to those where registered users have very specific interests. Successful specialized SNS includes YouTube, Google Plus, Instagram, Twitter, LinkedIn, Reddit, Snapchat, Tumblr, Pinterest and Vine. SNS profiles are very popular across the globe. Facebook alone can boasted of having over 2 billion registered users as of the end of 2017. This is to show that the social networking service business model is based on online advertisement, either through direct, targeted advertising that utilizes an individual's personal information, search habits, location or other such data, or by selling the personal information to third-parties. The constant advancement and production of mobile technologies, such as smartphones and tablets, has really helped in the growth and development of SNS adoption and use.

Characteristics Of The SNS

The social networking service (SNS) appears in many different forms but yet they still have several characteristics in common. One of their major characteristics is that they all make use of the internet. Others include:

The ability to connect individuals from different background and status from all over the world not minding the fact that they know each other in real life or not.
The ability to connect people with common history such as institution attended, work colleagues or people who share a common interest.
The contents on SNS are user generated such as photos, videos and basic information that may interest other users.
They may be helpful to individuals who intend finding information on product, services and resources that is relevant to them
The fact that they are free, in the sense that the business model is based on the amount of members, so charging the members for use will not be productive. But yet if the network grow larger and popular enough, charging for use may be achievable.

Risks Attached To SNS

Most users worry about the security of their SNS profiles because leaks of personal information including tax and personal identification information has been recorded in recent times. SNS users who are not very careful about their privacy settings may end up losing their personal information to strangers and these strangers can track their movements or see questionable photos about them. This is most especially a concern for job seekers whose potential employers might search for their SNS profiles as part of the criteria for being hired. Social networking service overuse is most times not advisable because it may lead to loss of opportunity and risk to life.
There are lots of drawbacks in the previous social networks and PATRON is here to address these drawbacks.

PATRON, The Influencer Marketting Technology

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PATRON is a platform where influential key persons also known as influencers who are active in various fields and categories on their respective blogs, websites, Social Network Services (SNS) including mass media, internet media and the micro influencers from every part of the world come together.
The key to expanding the platform of the sharing economy is how to secure credibility in P2P (Peer to Peer) transactions. It is difficult for people to lend their property to someone unless the level of trust between users properly stated. It is easy to build credit between friends, but once it involves strangers worldwide, it is important to build a new credit infrastructure utilizing this technology. It is usually advisable to adopt the blockchain technology infrastructure because of its independency on a third party and also its decentralized i.e. it does not have a central account.
An Influencer can be referred to as a person who has a very strong influence and sending power among the SNS users called YouTube, blogger, and instagramor. Influencers could also be people who have great number of followers such as musicians, athletes, footballers and comedians. These set of people have great sending power on the SNS and this means that there is a proportional impact leading to the attraction of customers and achievements.
PATRON can also be described as a platform for supporting and providing a sharing economy for the influencers’ market. Influencers and SNS users around the world will now be able to discover, post and book social media sharing economy information on the internet and mobile tablet.
PATRON is a highly reliable marketing place of influencers’ sharing economy, where the influencer's SNS delivery frame are tokenized utilizing blockchain technology.

Purpose of PATRON inludes:

Consistent payment such that the influencer's SNS delivery frame is shared at the spot.
Monthly payment, this has to do with sharing an Influencer exclusively for several months.
Providing contracts on a yearly basis by favoriting and monopolizing influencers.
With the above listed purpose, it is very possible to deploy various businesses on PATRON platform

Influencers Benefits For UsingThe PATRON Platform

One of the major benefit of that the influencers enjoy using this platform is that they have the power to increase revenue when the whole market system is not in their favor. Since individual parties can give direct offer to influencers and an average referral fee of 40%.
It is possible to create a forum to connect all the influencers where they can assist each other beyond the framework of the SNS and also to assist intending influencers on the platform.
PATRON platform also has introduced its own coin/token known as PAT which will be the medium of payment between sponsors and influencers. These companies have no choice but to buy these tokens to enable them pay the influencers to work for them.
Influencers all over the world can search and give ranks from rankings for each genre and field for each SNS.
Through the message function, you can send questions and inquiries to influencers.
Information such as social media (media) and contents that influencers want to share, as well as income rankings of influencers will be disclosed to the members of the community.
It is possible to also know sponsor and affiliation information, and to transfer desired information handled only with unidentified request feed, owner (buyer) information and the likes.
It is the guest who uses the host to advertise their content, therefore, it is important for these guests to know the history and personality of the influencer who is the host.
It is very important to build a relationship of trust based on information that influencers have provided on their profiles, such as their full name, birth-day, goals, dreams and other personal information.
Followers and fans will cheer and do a fan vote with PAT for influencers, this will help to increase the influencer’s value on the platform.

Benefits Of Directly Connecting Influencers To Companies

The major benefit of directly connecting influencers to companies is that, the influencers secure a stable income for a desired period of time irrespective of their other daily activities.
Influencers can also be seen as ambassadors working for the advertisement towers promoting only their client’s product during the contract period.
During this contract period, there is a great increase in influencers’ value for the effective influencers on videos and other live type SNS such as YouTube, instagram and the likes.
Influencers have greater opportunity to look for high price contract buyers.
It is possible to get buyers of a particular product without revealing your activity name such that if the buyers suggestion is interested in you or your terms of offer, he/she will send a purchase offer to you.
There is also need for these companies to acquire the rights of influencers such as media influencers, portrait rights and sales amount within the stipulated contract period.

Benefits From PATRON To Business Owners

PATRON will eliminate every previous concerns in the influencer marketing industry that included many intermediaries that heavily inflicted charges on the buyers for influencers
PATRON will introduce a smart contract technology that will eliminate brokerage/ middle men commissions, this benefits also includes maximum income for influencers and minimum fees for clients.
If the Influencer who voted has been able to make a contract, you get money from the Influencer at the rate of voted in PAT
Expanding sales for marketers: marketers have the opportunity to sell more products and services due to advertisement of their product on the platform.
Proper dissemination of information: information can easily be passed to a lot of people in a short period of time.
Clients have the opportunity to select from numerous genres of such as music, business, beauty, fashion, professional and other possible forms of influencers’ expertise.
Influencers’ possess an important feature that enables clients to appear on SNS media such as live streaming programs.
Clients can collect as much influencers information as they need, stack them all in a cart and then complete every necessary flows online until they are ready to purchase.

Use Case

Arnold from Nigeria has a very active social media account of over 30,000 followers that he uses for advertisement, most of his contents are usually centered on fashion and beauty. He works really hard to ensure that his followers view and like his posts so that they can patronize his business but the output he gets is not justifiable to his tremendous inputs
He makes use of both instagram and facebook with greater inputs and time but yet he gets very little output and he is not usually encouraged, yet he has to continue because he doesn’t have a better option. But now he came across PATRON which has solved 90% of his business problems and he also has more time for himself and his family.
Now with PATRON, Arnold’s Fashion has overcome its advertisement problems with lesser expenses and has become more popular and known all over with more customers than he used to have.

Conclusion

PATRON is a very bright and wonderful platform that is not only beneficial to the influencers, but also to the clients and fans. The platform has also made provision for its own personal coin for transactions between customers and influencers’ and fans. This feature alone will help sustain the system such that it will not lack funds in any way. It has also helped in solving the problem of advertisement for marketers though the use of influencers with great value.