One of the powerful strategies to build backlinks for Social.Gifts websites is by leveraging maps that feature related businesses. Social.Gifts websites are well-optimized for Google Search indexing, meaning that if your social shopping site hosts numerous products, businesses, and original posts submitted through your platform, all that content should be appearing in search results.
However, just being indexed is not enough in today's competitive SEO landscape. If your pages don't rank within the top 20 results, your site may not see much organic traffic. To improve your SERP (Search Engine Results Page) rankings, it's crucial to increase your site's page rank, and a key factor in achieving this is obtaining backlinks from relevant websites.
The Strategy: Outreach for Backlinks Using Business Maps
If you have a map of related businesses on your social shopping site, this can be a valuable tool for enhancing your site's reputation and increasing the number of incoming links from relevant businesses. Here’s how:
1. Build the Map:
Start by creating a detailed and well-organized map of businesses related to your niche on your social shopping site. This map should include accurate and up-to-date information about each business, including their contact details, social media profiles, and a link to their website.
2. Outreach Campaign:
Launch an outreach email program to inform the businesses that your site has a dedicated page featuring them, complete with a direct link to their website. In your email, invite them to verify the information and offer them the opportunity to increase their visibility on the map by adding a backlink to your site on their website.
3. Utilize Waivio’s Email Drafting Tool:
Waivio has integrated an email drafting tool accessible only to admin accounts on your site. This tool simplifies the outreach process by providing a draft email that includes all the necessary links. When you find a business with an email address on your map, click the three dots next to it, select "Request a backlink," and the tool will generate a pre-drafted email for you.
4. Customize and Send:
While the tool provides a draft, it's essential to customize the email to fit your brand's tone and message. Once edited, send the email from your project's associated account to maintain a professional and cohesive outreach.
5. Positive Replies and Rewards Campaigns:
When you receive a positive response from a business, you can enhance their listing on your map by launching a rewards campaign for them. This campaign increases the visibility of their business on the general map, as businesses with active campaigns are prioritized in display.
6. Continuous Engagement:
Encourage users to post feedback about these businesses and earn rewards. Over time, share the results with the business and offer to help them manage their rewards campaign on an ongoing basis, collecting managing fees along the way.
Best Practices and Etiquette
In our experience, independently operated companies are more likely to respond positively to backlink requests, as they have more direct control over their websites compared to multi-location businesses, where approvals from headquarters may be necessary.
In the Web3 space, multiple projects may integrate the same maps, and there are a few etiquette guidelines to follow:
Respect Existing Relationships
If a business already has a rewards campaign running, it's likely that another project has an established relationship with them.
Check for Previous Outreach
If an email address is listed on a business’s page, it may indicate that another project has already sent a request for a backlink. You can check the edit history to see when this email was added. If it's been over a month, it’s acceptable to send your own request.
Enhance the Listing
If no email address is listed, visit the business’s website to find their contact information. While you’re at it, consider adding photos, social links, and other useful information to their page on your map. This makes your outreach more compelling and increases the chances of getting a backlink.
Conclusion
Building backlinks through maps is just one of many strategies you can employ to boost your website’s SEO. By fostering relationships with relevant businesses and encouraging them to link back to your site, you not only improve your SERP rankings but also contribute to the overall value and credibility of your social shopping site.
We invite you to share your own SEO strategies with us. Your feedback could help us further enhance Waivio’s social website hosting services to support your campaigns and outreach efforts more effectively.
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