Sharing some fun results from a recent social experiment with the Waivio team!
We tried posting detailed, step-by-step recipes as comments under YouTube Shorts from some of the biggest food creators. The idea was to see if genuinely useful info would stand out in busy comment sections.
The results?
- On Albert Can Cook’s channel (25M followers), Hive Cooking recipe comment reached #2 out of 822, with 838 likes and 32 replies.
- On Bayashi TV (32M followers), Hive Cooking comment was #1 out of 1,800, with 1.2K likes and 35 replies.
This level of engagement suggests that detailed, useful content resonates strongly with audiences. Exploring ways to make entire collections of shoppable recipes easily available could further enhance the experience for followers and open up new opportunities for creators.
Waivio Extension 1.7.8: Expanding What’s Possible
With the latest Waivio Chrome Extension update, these same strategies can now be applied beyond food. It’s now possible to create detailed tutorials and shoppable guides for beauty, skincare, makeup, fitness, and other lifestyle content—complete with product lists and actionable steps.
This makes it easier to:
Engage creators and communities in a variety of niches
Tag and attract brands by showcasing their products in real, practical guides
Introduce brands to social shopping and blockchain catalog publishing, so their products can be easily featured by influencers
These experiments and tools are all about finding creative ways to engage creators, communities, and brands—and demonstrating the real-world value of social shopping. The goal is to make life easier for followers with instant access to the products they see and love, while building stable, passive income streams for influencers and fresh engagement opportunities for brands.
New ideas, results, and experiments are always welcome—let’s keep exploring what’s possible together.