By: Insider Business
YETI coolers, prominently known for their exceptional ice-retention capacity and indestructibility, have positioned themselves as must-haves for avid outdoorsmen. With the Austin, Texas-based Seiders brothers at the helm, YETI emerged on the scene in 2006. They sought to fill a void in the market for durable, high-performance coolers needed by hunters, fishers, and campers. YETI uses rotomolding technology, very common in kayak manufacturing, to craft a one-piece hollow plastic shell that is injected with commercial-grade polyurethane foam. This innovation is the secret recipe to YETI’s superior temperature retention.
Interestingly, despite the availability of comparably sized coolers from legacy brands priced drastically lower, and other competitors implementing similar technology, the strong brand loyalty YETI has established is impressive. This phenomenon attests to their effective marketing strategy. Capitalizing on the all-American rugged outdoorsy lifestyle has enabled YETI to justify their high price tags and successfully launch their brand into the status symbol it has become today. As the company continues to grow its product line and expand its customer base, the YETI nation seems poised for more growth.