There is a growing obsession in Silicon Valley lately for off-the-grid water; an increasing number of people looking to get their hands on 'raw water'.

The raw spring water is untreated, unfiltered and hasn't been sterilized. The raw water products are allegedly flying off the shelves, with a 2.5 gallon jug of the stuff fetching up to $36 or more.

One company that's gotten into the business is Live Water that sells their products in smaller grocery venues. On their website they detail the reason behind the process.

They state that filtered and bottled water on the shelves today is commonly sterilized with UV light, along with ozone gas, and a sub micron filter. They claim that this sterilization destroys minerals and probiotics in the water that are beneficial.

They list a number of different probiotics that they say are elusive to their unsterilized water. They even cite a previous study that claims spring water has regenerative properties.

And they aren't the only ones who are looking to get involved. There are other entrepreneurs out there as well who have been looking into starting their own operation and gathering untreated water from natural springs.

Nutritionists and food experts are skeptical of whether or not it might be a good idea to start downing the untreated water. They are worried that it contain a myriad of diseases and harmful bacteria.

Those behind the raw water project though say that they trust in the process.

And they'd much rather drink fresh water from a natural spring than some of the city water that they are worried about which allegedly contains harmful fluoride. And they see the filtration approach as an inferior one that removes beneficial minerals.

Prior to the recent Times article about Live Water and this new growing water trend, their 2.5 gallon bottle product was selling for roughly $36 but the price has since jumped and they're now going for about $60. Their glass orb bottle product contains just one liter of water and it goes for about $27.

Critics of the raw water process are urging those interested to reconsider trying it. Insisting that it's only safe to drink if it's been through a standard water treatment process. The raw water drinkers on the other hand are adamant that they're consuming a superior product.

Pics:
Pixabay
Melia Robinson/Business Insider
pixabay
via Instagram/LiveSpringWater

Sources:
http://www.businessinsider.com/dangerous-raw-water-prices-skyrocket-to-60-2018-1
https://livespringwater.com/
https://tourmalinespring.com/
https://www.zeromasswater.com/
http://www.businessinsider.com/silicon-valley-raw-water-obsession-2018-1
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4660603/
https://www.nytimes.com/2017/12/29/dining/raw-water-unfiltered.html?_r=0
https://www.theguardian.com/lifeandstyle/shortcuts/2018/jan/03/raw-water-the-unsterilised-health-craze-that-could-give-you-diarrhoea

Off-The-Grid Water Trend: New Raw Water Is Flying Off The Shelves

There is a growing obsession in Silicon Valley lately for off-the-grid water; an increasing number of people looking to get their hands on 'raw water'.

They list a number of different probiotics that they say are elusive to their unsterilized water. They even cite a previous study that claims spring water has regenerative properties.

Those behind the raw water project though say that they trust in the process.

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