Every single small business was started with a dream. Provide good products and services, help others with theirwants and needs, continually grow and strengthen, and lastly, to put a healthy profit back into the business so that the business owner can enjoy the fruits of their labor.
The breakdown seems to occur as business owners get wrapped
up in day to day business and forget about the most important parts of their dream – growth and profits.
Without profit, you are closing your doors, employees are out of work and your clients have to look elsewhere for a new supplier.
A very sad day… that can be avoided.
Continual growth within your company is critical. And growth can happen one of 3 ways.
You can…
1) Get more clients
2) Get your clients to buy more products or services from you when they buy
3) Get your clients to buy more often from you
Almost 95% of business focus on only one of these – and that is one of the biggest mistakes you can make.
Everyone focuses in on getting more clients – and that’s it.
Get more clients, get more clients, get more clients… and then once they get a new client and sell them something – they drop them like a sack of potatoes.
Never contacted again, never a thank you, never a reminder to buy again – just take the money and run.
Let me ask you this… when you buy something of value (let’s say $500 or more), it is a significant investment – right?
You search high and low to find the right supplier, the right sales person and the right product for your needs.
- You finally make a decision and decide to buy.
- You plunk down your hard earned money.
- You walk out with your goods – take it home, set it up – enjoy it… and usually that is it – you never hear back or return to that store – right?]
Sounds typical? Usually that is the case.