A dedicated website is most essential part of any startup business of this digital era. It is the central and focus post of marketing with provides best opportunities to contact and get connected with the customer. It is the excellent way to present services and product to the potential customer. To engage potential customer, websites should have few basic properties as follows-
- Keeping website Layout simple: Home page of any website creates the first impression and it acts as virtual front door of any business. To give brilliant first impression and engage customer website should be fresh, unique, eye-catching, simple, direct and engaging. Flashy, complicated, Information and image overloaded websites delivered poor impression to user. Good website should be elegant with its brand message and easily discoverable which gives better user experience.
Ensuing website easy to navigate and responsive: Easy to navigate and responsive website provides good user experience and efficient web browsing regardless the device. Website should be mobile-friendly. Linking the logo to home page, on top menu bar with vertical navigation, organized footer containing all the important links visitors may need and keeping important content “Above-The-Fold” usually provides good user experience.
Creating Easy readable website: Best webpage should have easy readability and success of business depends on how easy people can understand website information. Contrast is the key element to make webpage readable. There should be significant contrast between web text and its background color so that the text shown clearly. Front-Size and front family selection is also important. Front size should be such that it can easily readable and elegant in style.
Other best design practice including
• Pages should be loaded fast
• Design should be integrated, reliable and engaging
• Using memorable URL
• Using high quality image, graphics and videos
• Design should include Call-on action (CATs)
• Design according to be target audience
• Following the SEO best practice in the website.