There are several factors that affect your attendance rate.
The automated webinar we use for OptinLabs (SaaS) is run using EverWebinar and we’ve seen close to 50% live+replay attendance rate.
If you’re keen in improving your metrics, make sure you’re doing ALL of these right:
Traffic source and warming up your audience. We use Anik’s brand and sometimes detailed videos on case studies, and the results that we’ve achieved using our software. We don’t reveal it all - just enough to make them click the link and land on the web-reg page. The traffic source is Facebook Ads.
Split Test web-reg page. If you have a web-reg page that converts to warmed up audience at 20% - we have a problem. We typically get over 50%; which depends on which video they saw before clicking on the link in the FB ad and landing on the web-reg page. We have created close to 10 highly-effective videos and a BUNCH of retargeting images as well. We also have highly targeted pages for EACH video. Plus we split test each page to get it to it’s best potential.
Retargeting. You want those who clicked on your link but didn’t register to REGISTER. They have seen your ad, clicked on it, and landed on your page. They are right on the edge. Convert them.
Web-Reg TY Page. We treat this page like a pre-sell. If your registrant is not going ga-ga after registering for the webinar - then make them go ga-ga. We do this by offering a sneak peak at our software. Making them sign up for a free trial and a thank you video.
Notification Emails. This is where most of the magic happens. If you don’t have these right - you will have less attendees. I attribute notification emails (especially the last-minute reminder and the replay emails) as the key factors in driving more attendees. You can read more about those emails here:
https://www.flyingstartonline.com/everwebinar-emails/
I’ve also given the emails WE USE in the link above. Feel free to swipe em.
I initially answered this on a Quora question, thought it will be useful to the marketing community here on Steemit.
Original answer: https://www.quora.com/What-are-typical-webinar-attendance-results/answer/Ritoban-Chakrabarti