Not sure what's there, anymore.

What's interesting is that the site kept paying royalties to the original reviewers until about 2014. However, the company was bought by eBay, at which point user-generated content was no longer accepted. eBay held the site for a couple of years and then transferred the domain to their shopping.com subsidiary.

If you check pre-2005 captures on the Internet Archive (Wayback Machine) it'll give you at least a superficial idea of what it looked like. People wrote reviews; other people voted on the reviews, and they were also evaluated by community curators. The community curators were also tasked with "burying" spammy or plagiarized reviews.

The biggest challenge seemed to be keeping "stale" reviews from being featured too much. They would have lots of VOTES because they were "senior," but newer reviews would be more relevant and timely... always an issue when you're dealing with time sensitive content.