Your website is the first interaction your customer will have with you so make sure it is worth sharing and talking about. Just like the phrase goes 'Beauty is in the eyes of beholder' a beautiful website gets judged by the user not the owner of the site. Despite the web design element, the functionality of the website is one of the key repo builders for your site.
1)Experiment with different Fonts
Every brand develops a personality with which users can relate. Don't be afraid to try out your personality for the brand. Fonts are the first thing that customers see on your website. If they are engaging enough, they can generate immediate sales. Experiment with a different type of fonts and note what made your customers tick, what made them involve more and what made them stick to a particular section of your website.
2)Minimize the secondary pages
In the past professional web design services charge a lot for making a business site with the maximum amount of inner pages. However, now all the focus is on a landing page or your main page. Previously it was assumed that more subsequent pages are good for SEO but content marketing experts like Neil Patel and Seth Godin from time to time made it is clear that quality, not quantity is what customers are forward to. Excessive pages rarely affect the SEO now, with latest updates from Google, it is advised to use less content striking design.
3)Don't be afraid to use big images
Web Designers are paid an enormous amount of money just to create landing pages with exclusive pictures. Apart from text designers prefer using big images for the first impression. Research shows that customers judge websites within 8seconds of landing on the page. Moreover, if that period you do not use compelling big images that tell the story of your brand, it is a good chance that customers will leave right away.
4)Design Mobile friendly websites
Web designing for desktop is nearly on its saturation point. Google mobile friendly website, and you will find hundreds of agencies providing app development solutions, but the question is why? It is because no matter how good your website looks on the desktop if it is not a mobile friendly website, you are doomed.
Use small images that look right on the mobile phone. Make sure your message goes out with greater impact. Make the shopping cart as simple as possible for your mobile users. Use a limited amount of products but use an absolute user-friendly search bar.
5)Are you using Parallax Design?
Parallax design is quite common, and most probably you are already using it. A Parallax design consists of a single page of all the elements of a website that user can access by scrolling within the same page. The scroll gives user ease of not going back and forth to browse content on your site. One downside of using Parallax design is the effect it has on SEO. Using a single page makes it difficult for SEO guys to handle the Meta tags. To overcome this, use separate URL links for every section that Google can list.
To conclude it all design websites that leave an impact on your customers. Not just giving them what the need, also giving them some more. Just like you remember the restaurant which treated you like a kind. Make your website that restaurant. Give your customers reason to engage on your site and take something out of it.
This post Originally posted by Mohammad Ali at: http://www.upgruv.com/5-web-design-tips-to-optimize-your-website-for-lead-generation-2275834921.html