It is not easy to create high-quality content. That is why content with excellent quality is not cheap. However, it is easy to copy the content even in a limitless number of times with no incremental fee for each copy. Therefore, there should be some ways to for content creators to get their work promoted and distributed as much as possible. This goal can be achieved by reaching more people to ear the maximum percentage of revenue. To protect content creators and monetize their content, there are copyright laws. The laws let them license the contents legally to the customers.
Nowadays, content creators, particularly photographers, have some options to distribute their work to customers. First, they can license their contents to users directly or use the service of third parties like content marketplaces and agencies. The second option is more preferred by new photographers don’t acquire brand recognition.
Problems on Content Distribution
The ideal way for photographers to directly license their content to customers. The fact is that it’s very difficult for them to attract consumers in this way. Consumers will choose to buy content from larger marketplaces or agencies as the costumes have more choices both for the contents and services. These agencies get contents from many different photographers. That is why they can offer customers with more options. They also have bigger marketing budgets for promoting, attracting much more customers than individual photographers can.
When photographers or other creators distribute their works through these marketplaces, they have to give up parts of the right and sacrifice parts of the revenue. These are indeed the disadvantages for the creators but they have no choices as they also need to reach more audiences to generate more sales, something that they cannot do on their own.
Wemark Solution
Dealing with the problems as mentioned above, Wemark has some solutions that will help photographers to distribute their contents to users directly in a simple, easy, and beneficial way. Wemark enables them to deal directly with their customers and control the price of their work. Wemark will be the bridge connecting creators and content marketplaces. In the system, the marketplaces should sign a digital contract that contains immutable distribution fees or royalties. The contracts rule everything related to the royalties such as the price range, fees for the platform, and the license issued to users. There is no way to change the contracts without the agreement of all parties.
Wemark also offers referral programs that help both creators and marketplaces to achieve more potential customers. The referral programs will grow the distributed content marketplaces. There will reward for the community who share the contents and add more users of the content.
Wemark Vision
The vision of Wemark is to create a growing and prosperous economy of digital content. It is fully supported by a blockchain based protocol that works for all the community members that include the content creators, users, and marketplaces. In distributing the creators’ digital contents, Wemark uses some principles which are called as Wemark Protocol. A set of smart contracts is the base of the protocol. It is used to empower all distributed exchanges of digital content. The protocol is the key to regulating any transactions within the platform such as licensing, access, payments, and revenues for creators, marketplaces, and referrals.
Wemark offers distribution agreements between creators and marketplaces. These agreements are immutable. Through the agreements, both creators and marketplaces can reach win-win solutions. The agreement is digitally signed. After being signed, the blockchain will deploy the contract and its terms that contain the licensing price, issuance of the license, distribution fee, and sort of. The blockchain prevents anyone to change, deny, and remove the agreements by any means. It will keep the contracts secure and immutable. Unless there is a consent of all involved parties, there is no way out to make any changes to the agreements.
So, it is clear here that the smart distribution agreement is very different from the traditional one. Powered by Ethereum smart contracts, the smart agreements are able to distribute revenue automatically, receive payments and issue licenses.
In the next article, you will learn about the how Wemark can give some benefits both for the photographers and their consumers. It will also talk about the team of Wemark and the roadmap consisting their plan that has been achieved and will achieve.
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