Definition of Snowballing; to increase rapidly in size, intensity, or importance.

Whales aren't Whales. They're Snowballs

They hit you in the face every time they upvote

Every time someone gets hit they throw their own Snowball

We all become Snowballs, becoming Large and Magical like a Snowman or Jack Frost

Each one wears a different hat

Being Cool as Fuck

Icy