Considered the oldest form of wine, rose wine is probably the easiest to make, especially with the skin contact technique. While rose wine incorporates color from the grape skin, it isn’t enough to classify it as a red wine. The three main ways to produce rose wine are saignée, blending, and skin contact. Rose wine can be sparkling, semi-sparkling, and still and can vary wildly in terms of its sweetness. The color can be all the way from a deep, dark purple to a pale onion-skin orange. Rose wines can be made from a number of grapes that can be grown across the world, making the rose wine market truly global in nature. This report, published by Fact.MR, provides in-depth analysis of the global rose wine market for the forecast period 2017-2022, and offers key insights about future market direction.
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The report offers an overview of the global rose wine market. This comprises an introduction to the market, along with a standard definition of the product – rose wine. In this section, market value and year-over-year growth is offered to the readers. Year-over-year growth provides readers with a broader view of growth patterns over the forecast period.
The report’s succeeding section focuses on drivers, restraints and key trends from macroeconomic, demand, and supply perspectives. Impact analysis of weighted average model-based growth drivers is contained in the report for better provision of decision-making insights to clients.
In order to offer readers with up-to-date information about the latest advancements in the global rose wine market, the report provides updates about market opportunities, which can benefit leading manufacturers of rose wine. With continuous evolution of the food & beverage sector, keeping a record of latest developments and trends is fundamental for rose wine manufacturers to formulate key business strategies. Detailed insights about raw material sourcing, supply chain, pricing analysis, list of distributors, and cost structure are provided in this section.
The rose wine market is on track to grow to more than US$ 3.2 billion by the end of the forecast period and witness a modest CAGR of 2.6% from 2017 to 2022.
- Dry wine is anticipated to account for a 1/3rdrevenue share of the rose wine market by sweetness level and it will grow by just over US$ 100 million in the five-year study period. Europe and North America are expected to record an identical CAGR but the former will be considerably larger than the latter, making it imperative to focus on the Europe dry wine market
- Semi-sweet wine could be considered the best of both worlds between dry and sweet wine which is probably why it represents the largest revenue share in the rose wines market. The Europe semi-sweet wine market is the only one greater than US$ 485 million by end 2022 which is almost as large as North America and APEJ combined
- The light bodied segment is posed to witness a modest CAGR of 3.3% from the period from 2017 to 2022 and companies would do well to target Europe as it is the only region that is predicted to be worth half a billion dollars by the end of the forecast period. The medium body segment is a market opportunity worth approx. US$ 1.3 billion in end 2022. Key stakeholders in the rose wine market could focus on APEJ as the region can be thought of as a market for the long-term
- The e-commerce segment currently contributes a fifth of the revenue share in the rose wine market but is likely to become more important in the days ahead. Improving Internet infrastructure in emerging economies will make consumers there more comfortable with online purchases and they should substantially benefit from the flexibility and convenience offered by e-commerce portals. The APEJ region in particular is a mobile-first region that will drive the global e-commerce rose wine market for some time to come
- The modern trade segment comprises more than a third of the rose wine market by sales channel and it is projected to retain this share going forward. Europe consists of almost 2/5ththe regional contribution and it may well be worth nearly US$ 440 million by end 2022
- The grocery store segment is half the size of the modern trade segment in the rose wine market but a market opportunity of over US$ 475 million can only be ignored by companies at their own peril
Rising Importance of E-commerce in the Rose Wine Market
The e-commerce boom has touched every segment of the retail industry and this includes the rose wine market. The e-commerce segment of the rose wine market is forecast to be worth approx. US$ 261 million in Europe alone by end 2022, making it a sector too large to ignore.
Competition Tracking
The Fact.MR report has profiled the prominent companies’ active in the rose wine market which include Pernod Ricard SA, Bodegas Muga, Trinchero Family Estates, Service Distributing, Treasury Wine Estates Limited, Crimson Wine Group, Accolade Wines Holdings Australia Pty Ltd., Ferngrove Vineyards Limited, Wine Insights Pty Ltd., and Angove Family Winemakers.
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